Race As A Social Construct - 1566 Words

Rachel Marx PHL-137-01 Dr. Wolf March 17, 2017 Race as a Social Construct Charles W. Mills argues that even if there is no biological notion of race that can underwrite our social one, our social one still has some objectivity to it. He provides details for many hypothetical and real life instances in order to back up his argument. My view, along with Mills’, is that race is socially constructed, and has been socially constructed long before I even had an opinion on the topic. I will explore every avenue of what Mills offers on the topic and will formulate a further opinion based on each subject individually. Mills discusses a word with attached meaning called quace. This is a hypothetical system where you are assigned a code, such as†¦show more content†¦Along with quace, you cannot say who you truly are in the horizontal racial system because it is so randomly decided with hardly any individuality behind it. In a vertical racial system the polity and economic order are expressly structured on a hierarchical axis in which R1 R2 R3. This means there is a superior race in this system, which is those who are R1. The simple goal of the system is to give privilege to the R1s and to classify the R2s and R3s as the subordinate groups. R1s are seen as more intelligent in this racial system and we would even have the opportunity to speak of the R1s as a supremacist system. With this system, you can identify yourself because there are so many distinctions between classes, however, you cannot identify yourself in the exact same way as race. You cannot identify yourself in this way because to the eye we cannot distinguish if someone is an R1, R2, or R3 as easily as the way we could if they were Caucasian, African American, Asian, etc. Mills next discusses objectivism. This suggests the independence of what we choose and what we believe. Within objectivism, there is realism and constructivism. Starting with realism, it can be defined as viewing that it is objectively the case that there are human races. For instance, we know that there are multiple and specific human races attached to human beings. Digging deeper on the meaning, constructivismShow MoreRelatedRace as a Social Construct646 Words   |  3 PagesRace as a social construct An imagined concept with real consequences The concept of race is fundamentally a social construct. It is based on a notion of difference, of ‘otherness’, ‘blackness’, ‘whiteness’, identity, nationalism and multiculturalism. ‘Race’ matters, as despite being biologically disputed, its social impact is immense. Despite being an unreal social construct, it is real in its consequences. It affects life prospects and influences health, wealth, status and power. As such, a criticalRead MoreRace As A Social Construct1057 Words   |  5 PagesRace as a social construct refers to a group that is socially and culturally defined on the basis of physical criteria. During European colonisation, Europeans came into contact with people from different areas of the world and after speculating the physical, cultural and social differences between the groups; these groups were placed in races. By defining racial classifications, racism ensues. Racism is discriminating, exerting prejudice and o r power over a group or individual based on the beliefRead MoreRace As A Social Construct1087 Words   |  5 PagesThe concept of race is an ancient construction through which a single society models all of mankind around the ideal man. This idealism evolved from prejudice and ignorance of another culture and the inability to view another human as equal. The establishment of race and racism can be seen from as early as the Middle Ages through the present. The social construction of racism and the feeling of superiority to people of other ethnicities, have been distinguishably present in European societies asRead MoreRace as a Social Construct Essay891 Words   |  4 PagesRace as a Social Construct Omi and Winant’s discussion from â€Å"Racial Formations† are generally about race being a social construct and is also demonstrated in the viewing of Race - The power of an illusion. Omi and Winant have both agreed that race is socially constructed in society. Ultimately this means that race is seen differently in different societies and different cultures. Media, politics, school, economy and family helps alter society’s structure of race. In the viewing , also mediaRead MoreEssay on Race as a Social Construct1635 Words   |  7 PagesRacialization, to differentiate or categorize according to race, is still prominent in todays society. Race, a social construct, was created by society. There is no gene in the human body that defines what race you are, therefore, it is only an idea that individuals came up with. Yet, people in todays society still categorize individuals by their race and stereotype individuals by what race they most resemble. People grow into this society with the idea embedded into their heads that the whiterRead MoreInequality: Race And Racism. The Race Is A Social Construct1371 Words   |  6 PagesInequality: Race and Racism The race is a social construct that has real life consequences. The race is a fiction created by the dominant part of the society in order to legitimize their supremacy on those they wish to regulate. Racism: a term that was first coined by the Nazis in the 1930s in their attempt to make Germany clean of Jews . The race is a social construct that has both biological and cultural aspects but not based on scientific truths. The origin of the racial differences can be trackedRead MoreRace Is A Biological Reality Or A Social Construct?1566 Words   |  7 PagesI used to think that race was a social construct more of a biological reality until I read all these articles. They changed my perspective and I have come to realize different things. My opinion is now divided into two; I am in that middle point where I can see both ways of the argument as valid and reasonable and agree with both. First, I will explain why I think it is a biological reality, then, I will explain why it can also be a social construct, and lastly how have these debates shaped the viewsRead MoreSocial Construction Of Race And Gender1529 Words   |  7 PagesSocial Construction of Race and Gender, Patriarchy and Prejudice and Discrimination in the Society Social construct may be defined as the social mechanism or a category which has been created by the society. It may either be a perception which is created by an individual or an idea which is constructed as a result of the culture. The present society has created a large number of constructs which are not good. In this paper, the discussion will be done on the social construction of raceRead MoreDebating Sex and Gender and After Identity1486 Words   |  6 Pagesdemonstrate how sex, gender, and race are all social constructs. Do you agree or disagree with her argument, and why? Concepts of sex, gender and race in English language have undergone uncountable naturalization and universalities, to a point that they are now considered to have always been present. There are numerous arguments that revolve around the three concepts of human diversity. Dr. Warnke for example argues that the three concepts above are social constructs (Warnke 153). This paper isRead MoreDebating Sex and Gender and After Identity1479 Words   |  6 Pagesdemonstrate how sex, gender, and race are all social constructs. Do you agree or disagree with her argument, and why? Concepts of sex, gender and race in English language have undergone uncountable naturalization and universalities, to a point that they are now considered to have always been present. There are numerous arguments that revolve around the three concepts of human diversity. Dr. Warnke for example argues that the three concepts above are social constructs (Warnke 153). This paper is

Edgar Allan Poe s The Cask Of Amontillado - 1401 Words

Poe Final Paper Edgar Allan Poe, a well-known writer, even today, was born January 19, 1809, and died October 7, 1848. During his lifetime, Poe had written sixty-six short stories and seventy poems, and his writing was inspired by a dark past. Poe’s mother died of tuberculosis after his father abandoned them. Then, while living with a foster family, his foster mother died and his foster father disliked him. These events caused Poe to have a particular style of writing and in each of these a reader is able to see similarities between the characters, theme, setting, and Poe’s use of symbolism. In ‘The Cask of Amontillado’, ‘The Tell-Tale Heart’ and ‘The Fall of the House of Usher’ a reader can make these connections and see how Edgar†¦show more content†¦His mental stability is later questioned towards the end of the story when he announces he can hear his sister come back from the grave. â€Å"‘Do I not distinguish that heavy a nd horrible beating of her heart? MADMAN!’ here he sprang to his feet, and shrieked out his syllables, as if in the effort he were giving up his soul – ‘MADMAN! I TELL YOU SHE NOW STANDS WITHOUT THE DOOR!’† In ‘The Tell-Tale Heart’ the nameless murderer kills an innocent man because of his â€Å"vulture† eye. At the beginning the narrator states that he has â€Å"the sense of hearing acute† and keeps asking the reader â€Å"How, then, am I mad?† and â€Å"would a madman have been so wise as this?† The narrator does not believe he is unstable for what he is doing. His oversensitivity could have also been a reason why he hears the dead man’s nonexistent heartbeat under the floorboards. It is clear that Poe creates a psychological problem in the main characters of his stories. In most of Poe’s writing, his stories usually have the element of death. As said in the beginning of ‘The Tell-Tale Heart’, the narrator killed the old man, â€Å"I made up my mind to take the life of the old man, and thus rid myself of the eye forever.† Later on in the story the reader finds out how the

Black Panther Essay Example For Students

Black Panther Essay The Black PantherThe black panther is a type of leopard. It belongs to the family Felidae, and is classified as Panthera pardus. Black panthers are found in Africa, Asia Minor, Middle East India, Pakistan, China, Siberia, and Southeast Asia. The male panther is called a panther, a female panther is called a panthress, and an immature panther is called a cub. The physical characteristics of the Black Panther vary. They are covered with black fur, with some darker areas that you can only see in certain lighting. The color of the panther depends on its location. The black panther has a long dark tail to go with its dark body. It has compact muscles and walks with a flowing movement in its limbs. The height of a male black panther is about nine feet, and a female is seven to eight feet tall. The male weight can weigh as little as 85 pounds and up to 198 pounds, but a female can weigh from 75 to 130 pounds. The life span of a black panther is about twenty-one years. It is considered a small cub for six months, and a large cub from six months to one and a half years. A cub remains with its mother until it is 18 to 24 months old and then it leaves to establish a territory of its own. A panther is considered a sub-adult from 1.5 to 3.5 years and a prime adult from 3.5 years to nine years. An old adult ranges in age from nine years up till around age twenty-one. The black panthers habitat is usually the jungle, where its black coat provides a great camouflage. The panther usually lives in or near a tree, and is a great tree climber. After the panther kills his prey, he takes it to the top of the tree to keep it away from other predators. The black panther has a few enemies. The lions are not fond of them, and will kill them when they get the chance. Baboons also can attack and drive the panther away and kill it, and the hyenas also drive the panthers away, and kill them so they can have the dead prey for themselves. But the panther is a very good fighter. During the day, the panther will rest, feed, hunt, walk, and court. During the night he will feed, hunt, court, and travel. The panthers are near the top of the food chain. Even though they lack the cheetahs speed, they have their own gifts. The panther is very graceful, powerful and very aggressive. The panther has an incredible jumping ability. It can jump up to twenty f eet and ten feet high without much difficulty. The panther stalks his prey and waits until it is near, and then attacks. Then he grabs his prey by the neck and suffocates it until it dies. The black panther is a carnivore and his diet consists of animals as small as mice, to predators twice his size. During the day the female that is raising the young will sometimes hunt. Panthers dont have a mating season but usually mate during January and February. The panther usually abandons his usual habitat to mate. During mating, the male grasps the females skin and holds it until mating process is complete. Then the female turns and swats the male away with her forepaw. After mating, the pair splits up and the female cares for the resulting cubs. One source says, ?the average rate of producing cubs is 15%,? so a lot of females are unsuccessful in having cubs. The panther usually lives a solitary life, except for his cubs and mate. The panther is very defensive of his territory, but respects other panther territories. There is no hierarchy, and no king. Is the black panther in danger of becoming extinct? The Black Panther is nowhere near being extinct. The Convention in the Trade of Endangered Species says ?the African Leopard, by no means, is to be considered an endangered species, with a population of about 700,00 in Africa.? Also a research team of scientists stated that ? 322 leopards could be hunted annually as trophy animals in Namibia without decimating the population.? In the city of Acharya Mumbai, Kenya a city of 13 million people, on June 25, 1997, man-eating panthers were traveling through the suburbs near the Sanjay Gandi National Park, causing great fear among the people. Some foresters said, ?the panthers are being blamed for murders committed by humans.? Overall, the panther is an exquisite creature. With a powerful body and sleek skin, who can say that the panther looks like a wimpy animal? When I picked the black panther as my project, I did not know how much I would learn about the panther. I think the black panther is an interesting and exciting creature. .u6f4957c17cc56fc2b60678022e196972 , .u6f4957c17cc56fc2b60678022e196972 .postImageUrl , .u6f4957c17cc56fc2b60678022e196972 .centered-text-area { min-height: 80px; position: relative; } .u6f4957c17cc56fc2b60678022e196972 , .u6f4957c17cc56fc2b60678022e196972:hover , .u6f4957c17cc56fc2b60678022e196972:visited , .u6f4957c17cc56fc2b60678022e196972:active { border:0!important; } .u6f4957c17cc56fc2b60678022e196972 .clearfix:after { content: ""; display: table; clear: both; } .u6f4957c17cc56fc2b60678022e196972 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6f4957c17cc56fc2b60678022e196972:active , .u6f4957c17cc56fc2b60678022e196972:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6f4957c17cc56fc2b60678022e196972 .centered-text-area { width: 100%; position: relative ; } .u6f4957c17cc56fc2b60678022e196972 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6f4957c17cc56fc2b60678022e196972 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6f4957c17cc56fc2b60678022e196972 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6f4957c17cc56fc2b60678022e196972:hover .ctaButton { background-color: #34495E!important; } .u6f4957c17cc56fc2b60678022e196972 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6f4957c17cc56fc2b60678022e196972 .u6f4957c17cc56fc2b60678022e196972-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6f4957c17cc56fc2b60678022e196972:after { content: ""; display: block; clear: both; } READ: Kelvin Estevez Essay 1. Science Essays

Multimedia Systems free essay sample

Video is the technology of electronically capturing, recording, processing, storing, transmitting, and reconstructing a sequence of still images representing scenes in motion. Raw video can be regarded as being a series of single images. There are typically 25, 30 or 50 frames per second. There are two types of video recording systems/formats. Also, the term video (video meaning I see, from the Latin verb videre) commonly refers to several storage formats for moving pictures. These are Analog Video and Digital Video. The world we sense is full of analog signal; electrical sensors such as transducers, thermocouples, microphones convert the medium they sense into electrical signals. These are usually continuous and still analog. These analog signals must be converted or digitised into discrete digital signals that computer can readily deal with. Special hardware devices called Analog-to-Digital converters perform this task. For playback Digital-to-Analog must perform a converse operation. Analog Video Analog Video is usually captured by a video camera and then digitised. We will write a custom essay sample on Multimedia Systems or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Digital Video Digital video is a type of video recording system that works by using a digital rather than an analog video signal. Digital video comprises a series of orthogonal bitmap digital images displayed in rapid succession at a constant rate. In the context of video these images are called frames. We measure the rate at which frames are displayed in frames per second (FPS). Since every frame is an orthogonal bitmap digital image it comprises a raster of pixels. If it has a width of W pixels and a height of H pixels we say that the frame size is WxH. Pixels have only one property, their color. The second half contains only the even-numbered lines. Those halves are referred to individually as fields. Two consecutive fields compose a full frame. If an interlaced video has a frame rate of 15 frames per second the field rate is 30 fields per second. All the properties and formulas discussed here apply equally to interlaced video but one should be careful not to confuse the fields per second with the frames per second. Properties of compressed video The above are accurate for uncompressed video. Because of the relatively high bit rate of uncompressed video, video compression is extensively used. In the case of compressed video each frame requires a small percentage of the original bits. Assuming a compression algorithm that shrinks the input data by a factor of CF, the bit rate and video size would equal to: BR = W * H * CD * FPS / CF VS = BR * T / CF Please note that it is not necessary that all frames are equally compressed by a factor of CF. In practice they are not so CF is the average factor of compression for all the frames taken together. The above equation for the bit rate can be rewritten by combining the compression factor and the color depth like this: BR = W * H * (CD / CF) * FPS The value (CD / CF) represents the average bits per pixel (BPP). As an example, if we have a color depth of 12bits/pixel and an algorithm that compresses at 40x, then BPP equals 0. 3 (12/40). So in the case of compressed video the formula for bit rate is: BR = W * H * BPP * FPS In fact the same formula is valid for uncompressed video because in that case one can assume that the compression factor is 1 and that the average bits per pixel equal the color depth. Bit rate and BPP As is obvious by its definition bit rate is a measure of the rate of information content of the digital video stream. In the case of uncompressed video, bit rate corresponds directly to the quality of the video (remember that bit rate is proportional to every property that affects the video quality). Bit rate is an important property when transmitting video because the transmission link must be capable of supporting that bit rate. Bit rate is also important when dealing with the storage of video because, as shown above, the video size is proportional to the bit rate and the duration. Bit rate of uncompressed video is too high for most practical applications. Video compression is used to greatly reduce the bit rate. BPP is a measure of the efficiency of compression. A true-color video with no compression at all may have a BPP of 24 bits/pixel. Chroma subsampling can reduce the BPP to 16 or 12 bits/pixel. Applying jpeg compression on every frame can reduce the BPP to 8 or even 1 bits/pixel. Applying video compression algorithms like MPEG1, MPEG2 or MPEG4 allows for fractional BPP values. Constant bit rate versus variable bit rate As noted above BPP represents the average bits per pixel. There are compression algorithms that keep the BPP almost constant throughout the entire duration of the video. In this case we also get video output with a constant bit rate (CBR). This CBR video is suitable for real-time, non-buffered, fixed bandwidth video streaming (e. g. in videoconferencing). Noting that not all frames can be compressed at the same level because quality is more severely impacted for scenes of high complexity some algorithms try to constantly adjust the BPP. They keep it high while compressing complex scenes and low for less demanding scenes. This way one gets the best quality at the smallest average bit rate (and the smallest file size accordingly). Of course when using this method the bit rate is variable because it tracks the variations of the BPP. Video can be recorded and transmitted in various physical media: in magnetic tape when recorded as PAL or NTSC or SECAM electric signals by video cameras or in MPEG-4 (Moving Pictures Expert Group-4 format) or DV (Digital Video) digital media, when recorded by digital cameras. PAL, short for Phase Alternate Line, is an analogue television encoding system used in broadcast television systems in large parts of the world such as Europe, Asia, Australia, parts of Africa (Kenya etc) etc. ). NTSC, named for the National Television System Committee, is the analog television system used in most of North America, most countries in South America, Burma, South Korea, Taiwan, Japan, Philippines, and some Pacific island nations and territories. SECAM (Sequentiel couleur a memoire, French for Sequential Color with Memory), is an analog color television system first used in France, Russia, parts of Africa etc. It is, historically, the first European color television standard. There is also 3D-video, digital video in three dimensions apart from 2D-video. Characteristics of video streams Number of frames per second Frame rate, the number of still pictures per unit of time of video, ranges from six or eight frames per second (frame/s) for old mechanical cameras to 120 or more frames per second for new professional cameras. PAL and SECAM standards specify 25 frames/s, while NTSC specifies 29. 97 frame/s. Film is shot at the slower frame rate of 24photograms/s, which complicates slightly the process of transferring a cinematic motion picture to video. The minimum frame rate to achieve the illusion of a moving image is about fifteen frames per second. Interlacing Video can be Interlaced (Interlace is a technique of improving the picture quality of a video signal without consuming extra bandwidth. Interlaced video was designed for display on CRT televisions. ) or Progressive(Progressive or non-interlaced scanning is a method for displaying, storing or transmitting moving images in which all the lines of each frame are drawn in sequence. ). Interlacing was invented as a way to achieve good visual quality within the limitations of a narrow bandwidth. The horizontal scan lines of each interlaced frame are numbered consecutively and partitioned into two fields: the odd field (upper field) consisting of the odd-numbered lines and the even field (lower field) consisting of the even-numbered lines. NTSC, PAL and SECAM are interlaced formats. Abbreviated video resolution specifications often include an i to indicate interlacing. For example, PAL video format is often specified as 576i50, where 576 indicates the vertical line resolution, i indicate interlacing, and 50 indicate 50 fields (half-frames) per second. In progressive scan systems, each refresh period updates all of the scan lines. The result is a higher spatial resolution and a lack of various artifacts that can make parts of a stationary picture appear to be moving or flashing. A procedure known as deinterlacing can be used for converting an interlaced stream, such as analog, DVD, or satellite, to be processed by progressive scan devices, such as TFT (Thin Fluorescent Tube) TV-sets, projectors, and plasma panels. Deinterlacing cannot, however, produce a video quality that is equivalent to true progressive scan source material. Display resolution The size of a video image is measured in pixels for digital video, or horizontal scan lines and vertical lines of resolution for analog video. In the digital domain (e. g. DVD) standard-definition television (SDTV) is specified as 720/704/640? 480i60 for NTSC and 768/720? 576i50 for PAL or SECAM resolution. However in the analog domain, the number of visible scanlines remains constant (486 NTSC/576 PAL) while the horizontal measurement varies with the quality of the signal: approximately 320 pixels per scanline for VCR quality, 400 pixels for TV broadcasts, and 720 pixels for DVD sources. Aspect ratio is preserved because of non-square pixels. New high-definition televisions (HDTV) are capable of resolutions up to 1920? 1080p60, i. e. 1920 pixels per scan line by 1080 scan lines, progressive, at 60 frames per second. Video resolution for 3D-video is measured in voxels (volume picture element, representing a value in three dimensional spaces). For example 512? 512? 512 voxels resolution, now used for simple 3D-video, can be displayed even on some PDAs. Aspect ratio Aspect ratio describes the dimensions of video screens and video picture elements. All popular video formats are rectilinear, and so can be described by a ratio between width and height. The screen aspect ratio of a traditional television screen is 4:3, or about 1. 33:1. High definition televisions use an aspect ratio of 16:9, or about 1. 78:1. The aspect ratio of a full 35Â  mm film frame with soundtrack (also known as the Academy ratio) is 1. 375:1. Ratios where the height is taller than the width are uncommon in general everyday use, but do have application in computer systems where the screen may be better suited for a vertical layout. The most common tall aspect ratio of 3:4 is referred to as portrait mode and is created by physically rotating the display device 90 degrees from the normal position. Other tall aspect ratios such as 9:16 are technically possible but rarely used. Pixels on computer monitors are usually square, but pixels used in digital video often have non-square aspect ratios, such as those used in the PAL and NTSC variants of the CCIR (Consultative Committee on International Radio) 601 digital video standards, and the corresponding anamorphic widescreen formats. Therefore, an NTSC DV image which is 720 pixels by 480 pixels is displayed with the aspect ratio of 4:3 (which is the traditional television standard) if the pixels are thin and displayed with the aspect ratio of 16:9 (which is the anamorphic widescreen format) if the pixels are fat. EDITING VIDEO Editing videos typically involves: removing frames, inserting frames, mixing audio with video, giving special effects on video, adding transitions between two clips, superimposing clips and adjusting transparency, applying filters to the clips, and adjusting volume of audio. We can also fade-in and fade-out the audio in various frames. In order to edit videos, it is helpful to understand the concept of timecode. Timecode, a unit of measurement, can be used as an address of a frame, and it can also be used as a unit to measure the duration of a video clip. The timecode used by SMPTE (Society of Motion Picture and Television Engineers) has become a standard and is in the form Hrs: mins: secs: frames. For example, a clip with duration of 00:02:31:15 plays for 2 Minutes, 31 seconds, and 15 frames. At the rate of 30 frames per second (fps), 15 frames will take half a second (0. seconds) to play. This clip will, therefore, play for 2 minutes and 31. 5 seconds. Thus, a fraction of a second is measured in frames, and to know the time with millisecond accuracy, we need to know the fps of the clip. The same code can be used to address a particular frame. For example, 00:1:30:12 is the address of the 12th frame that comes after 1 minute and 30 seconds of playing a clip. There are many software packages which support such editing. Some that are well known among these are Adobe Premiere, Adobe After Effects, Strata Avid Video, Asymmetric M Digital Video.

Given the events in Act 4 Scene 1 how fair is it to describe the Merchant of Venice as a comedy Essay Example

Given the events in Act 4 Scene 1 how fair is it to describe the Merchant of Venice as a comedy Essay Example Given the events in Act 4 Scene 1 how fair is it to describe the Merchant of Venice as a comedy Paper Given the events in Act 4 Scene 1 how fair is it to describe the Merchant of Venice as a comedy Paper Essay Topic: Merchant Of Venice Play It is hard to tell whether the Merchant of Venice was intended to be a comedy or not. Clearly there are parts of the play which are supposed to be taken seriously but there are also many parts which seem to be intended to amuse the audience. There are a selection of characters involved in the plot which are supposed to be serious, these are mostly the major characters, Antonio, Bassanio, Portia and Shylock. The events which happen to these charcters are supposed to be serious and dramatic. However there are many other minor characters who have comic parts. Launcelot Gobbo is probably the best example of this. He is the comic servant of Shylock who leaves him during the play. In almost all the scenes that he is involved with his words and actions are comic. In act 2 scene 2 Launcelot Gobbo plays tricks on and deceives his blind father Old Gobbo. When Portia is criticizing her suitors (act 1 scene 2) she describes them to her maid Nerissa in amusing ways. She uses witty phrases such as, Very vilely in the morning, when he is sober, and most vilely in the afternoon, when he is drunk. This scene was definitely meant to be amusing and is one of the comic high points of the play. : Bassanios friend Gratiano seems to be a fairly comic character especially when he is fooling around drunk at the start of the play (act 1 scene 1). During the court scene (act 4 scene 1) when the tables turn against shylock he taunts him in an ironic and slightly comic way using the very words and phrases that shylock used to praise Balthasar,O Jew! An upright judge, a learned judge! and,A second Daniel! A Daniel, Jew. This is an amusing turn of events which is quite comic. There is a comic feel to the play later in act 4 scene 1 when Bassanio and Gratiano where talking of how they would give up their wives if it would save Antonio from Shylock, what they do not realise is that their wives are there in the courtroom in disguise. Both Portia and Nerissa remark to Bassanio and Gratiano how lucky it is that their wives cannot hear them. However Act 4 scene 1 does make it hard to label the Merchant of Venice a comedy because something like this almost seems out of place in a comedy. It is hard to tell whether the audience were supposed to find Shylocks fate at the end of act 4 scene 1 amusing. The rest of the play was so anti-Semitic and against him that it seems possible that this outcome was supposed to be funny. Either the events were intended to be fairly black comedy or it was the author Shakespeare being racist and anti-Semitic. While there are these definite comic events I do not believe that the Merchant of Venice should be described as a comedy. It seems that while there are many comic scenes and occurrences in the play the main plot involving Antonio, Bassanio and Shylock remains as serious as ever. It may be that the play was written to be a comedy only we do not find the same things funny that people did in the time the play was written.

Mistakes and Misquotes on Memorials and Statues

Mistakes and Misquotes on Memorials and Statues Designing a building or memorial is hard enough. What happens when the work also includes words? Suddenly the focus shifts from visual to verbal as the artist and architect agonize over typography- making language visible. Words, quotations, and lists of names and dates must convey information and, ideally, flow seamlessly with the design. Hopefully the words will also be historically accurate. How do architects grapple with the challenge? Do the words to be inscribed influence the overall design? Or, do the demands of the design alter the text? Here are some examples of this design challenge. Franklin Delano Roosevelt Memorial: The 1997 memorial dedicated to the life, times, and words of Americas 32nd president incorporates over 20 quotes into its design. From March 15, 1941, inscribed in stone behind a seated FDR and his dog, Fala, are these words: They (who) seek to establish systems of government based on the regimentation of all human beings by a handful of individual rulers...call this a new order. It is not new and it is not order. The inscription is accurate, although an English teacher may frown on using all capital letters and using parentheses when square brackets are more appropriate. Accurate inscriptions, however, did not save the FDR Memorial from sins of omission. Most noticeable, Roosevelts disability from polio was initially disguised until a wheelchair was eventually added. Less noticeable, however, was the omission of one of FDRs most famous lines: Yesterday, December 7, 1941- a date that will live in infamy.... is a line not found within the 7.5 acre park in Washington, DC. Inscriptions at the Martin Luther King Jr. National Memorial: According to some critics, architect Dr. Ed Jackson, Jr. ran afoul of the truth when he helped design the Martin Luther King Jr. National Memorial in Washington, DC. The 2011 Memorial included words from Dr. Kings 1968 sermon known as The Drum Major Instinct. Toward the end of that rousing sermon, King said: Yes, if you want to say that I was a drum major, say that I was a drum major for justice. (Amen) Say that I was a drum major for peace. (Yes) I was a drum major for righteousness. And all of the other shallow things will not matter. (Amen!). However these were not the words engraved on one side of Dr. Kings statue. The architect had agreed to shorten the quote so it would fit in the space that the sculptor had allotted. Dr. Kings words became: I was a drum major for justice, peace and righteousness. Poet Maya Angelou, who was a member of the Council of Historians for the Memorial, expressed outrage. She asked why the words of the slain civil rights leader had been paraphrased. Other critics joined her in saying that the the shortened quote alters its meaning and makes Martin Luther King appear arrogant. Dr. Jackson argued that designing a beautiful monument required abbreviating some of Kings words. For him, aesthetics trumped authenticity. After some resistance, officials eventually decided to remove the historical inaccuracies from the Memorial. The National Park Service had sculptor Lei Yixin fix the disputed quote. Inscriptions at the Jefferson Memorial: Architects John Russell Pope, Daniel P. Higgins, and Otto R. Eggers faced a design challenge similar to the MLK Memorial. For the 1940s-era Jefferson Memorial, how could the prolific writings of Thomas Jefferson be fairly represented under one dome? Like the architects of other memorials, they opted to edit famous quotes from Jefferson. Panel 3 of the Jefferson Memorial reads: Commerce between master and slave is despotism. But, according to the Thomas Jefferson Foundation at Monticello.org, Jefferson originally wrote: The whole commerce between master and slave is a perpetual exercise of the most boisterous passions, the most unremitting despotism on the one part, and degrading submissions on the other. Indeed, some of the inscriptions carved in stone at the Jefferson Memorial are composites created by patching different documents together. Inscriptions at the Lincoln Memorial: When architect Henry Bacon designed the 1922 Lincoln Memorial in Washington, DC, he combined a mammoth 19-foot statue by Chester French with historically accurate inscriptions of speeches written by Lincoln. Imagine, however, if Bacon had taken short cuts. What if Lincolns famous words With malice toward none, with charity for all became, With malice...for all? Would the shortened version change our perception of Abraham Lincoln? The opposite wall of the Memorial contains the entire, unedited text of Lincolns Gettysburg Address. If the architect had desired to save wall space, he might have shortened the speech to: that this nation, under God, shall have a new birth of freedom- and that government of the people, by the people, for the people, shall not. What story would the revised quote tell about the great leader? Inscriptions at the US Supreme Court Building: Supposing that architect Cass Gilbert had been cramped for space when he designed the 1935 U.S. Supreme Court building. Imagine if he wanted to avoid the wordy balance and scale metaphors. Couldn’t he simply remove the word Equal from Equal Justice Under Law? Does the meaning change by simply saying Justice Under Law? Inscriptions at the 9/11 National Memorial: The 2011 National 9/11 Memorial in New York City took nearly a decade to construct. The project might have been completed more quickly if the architects Michael Arad and Peter Walker hadnt spent so long on the arrangement of nearly 3,000 names around the fountain parapet. Could they have left out a few? Would editorializing change the memorials meaning and impact? Inscriptions at the Vietnam Veterans Memorial: Maya Lin, designer of the Vietnam Veterans Memorial, felt that politics had eclipsed the veterans, their service, and their lives. She kept the memorial design elegantly simple so that attention could focus on the names of the men and women who died. Over fifty-eight thousand names are arranged in the chronological order of their deaths or MIA status from the Vietnam conflict. The height of the stone slowly rises and falls, as does any story of conflict. At first, few die. Then escalation. Then withdrawal. The story of the Vietnam conflict is gracefully and visually told in stone with room enough for each citizen soldier. Questions For Designers: Was poet Maya Angelo correct to condemn architect Ed Jackson, Jr.? Or, do architects and artists have the right to change the wording in historical documents? How important are written words in the language of architecture? Some would argue that architects who are inarticulate with words also might be inarticulate with design.

Mistakes and Misquotes on Memorials and Statues

Mistakes and Misquotes on Memorials and Statues Designing a building or memorial is hard enough. What happens when the work also includes words? Suddenly the focus shifts from visual to verbal as the artist and architect agonize over typography- making language visible. Words, quotations, and lists of names and dates must convey information and, ideally, flow seamlessly with the design. Hopefully the words will also be historically accurate. How do architects grapple with the challenge? Do the words to be inscribed influence the overall design? Or, do the demands of the design alter the text? Here are some examples of this design challenge. Franklin Delano Roosevelt Memorial: The 1997 memorial dedicated to the life, times, and words of Americas 32nd president incorporates over 20 quotes into its design. From March 15, 1941, inscribed in stone behind a seated FDR and his dog, Fala, are these words: They (who) seek to establish systems of government based on the regimentation of all human beings by a handful of individual rulers...call this a new order. It is not new and it is not order. The inscription is accurate, although an English teacher may frown on using all capital letters and using parentheses when square brackets are more appropriate. Accurate inscriptions, however, did not save the FDR Memorial from sins of omission. Most noticeable, Roosevelts disability from polio was initially disguised until a wheelchair was eventually added. Less noticeable, however, was the omission of one of FDRs most famous lines: Yesterday, December 7, 1941- a date that will live in infamy.... is a line not found within the 7.5 acre park in Washington, DC. Inscriptions at the Martin Luther King Jr. National Memorial: According to some critics, architect Dr. Ed Jackson, Jr. ran afoul of the truth when he helped design the Martin Luther King Jr. National Memorial in Washington, DC. The 2011 Memorial included words from Dr. Kings 1968 sermon known as The Drum Major Instinct. Toward the end of that rousing sermon, King said: Yes, if you want to say that I was a drum major, say that I was a drum major for justice. (Amen) Say that I was a drum major for peace. (Yes) I was a drum major for righteousness. And all of the other shallow things will not matter. (Amen!). However these were not the words engraved on one side of Dr. Kings statue. The architect had agreed to shorten the quote so it would fit in the space that the sculptor had allotted. Dr. Kings words became: I was a drum major for justice, peace and righteousness. Poet Maya Angelou, who was a member of the Council of Historians for the Memorial, expressed outrage. She asked why the words of the slain civil rights leader had been paraphrased. Other critics joined her in saying that the the shortened quote alters its meaning and makes Martin Luther King appear arrogant. Dr. Jackson argued that designing a beautiful monument required abbreviating some of Kings words. For him, aesthetics trumped authenticity. After some resistance, officials eventually decided to remove the historical inaccuracies from the Memorial. The National Park Service had sculptor Lei Yixin fix the disputed quote. Inscriptions at the Jefferson Memorial: Architects John Russell Pope, Daniel P. Higgins, and Otto R. Eggers faced a design challenge similar to the MLK Memorial. For the 1940s-era Jefferson Memorial, how could the prolific writings of Thomas Jefferson be fairly represented under one dome? Like the architects of other memorials, they opted to edit famous quotes from Jefferson. Panel 3 of the Jefferson Memorial reads: Commerce between master and slave is despotism. But, according to the Thomas Jefferson Foundation at Monticello.org, Jefferson originally wrote: The whole commerce between master and slave is a perpetual exercise of the most boisterous passions, the most unremitting despotism on the one part, and degrading submissions on the other. Indeed, some of the inscriptions carved in stone at the Jefferson Memorial are composites created by patching different documents together. Inscriptions at the Lincoln Memorial: When architect Henry Bacon designed the 1922 Lincoln Memorial in Washington, DC, he combined a mammoth 19-foot statue by Chester French with historically accurate inscriptions of speeches written by Lincoln. Imagine, however, if Bacon had taken short cuts. What if Lincolns famous words With malice toward none, with charity for all became, With malice...for all? Would the shortened version change our perception of Abraham Lincoln? The opposite wall of the Memorial contains the entire, unedited text of Lincolns Gettysburg Address. If the architect had desired to save wall space, he might have shortened the speech to: that this nation, under God, shall have a new birth of freedom- and that government of the people, by the people, for the people, shall not. What story would the revised quote tell about the great leader? Inscriptions at the US Supreme Court Building: Supposing that architect Cass Gilbert had been cramped for space when he designed the 1935 U.S. Supreme Court building. Imagine if he wanted to avoid the wordy balance and scale metaphors. Couldn’t he simply remove the word Equal from Equal Justice Under Law? Does the meaning change by simply saying Justice Under Law? Inscriptions at the 9/11 National Memorial: The 2011 National 9/11 Memorial in New York City took nearly a decade to construct. The project might have been completed more quickly if the architects Michael Arad and Peter Walker hadnt spent so long on the arrangement of nearly 3,000 names around the fountain parapet. Could they have left out a few? Would editorializing change the memorials meaning and impact? Inscriptions at the Vietnam Veterans Memorial: Maya Lin, designer of the Vietnam Veterans Memorial, felt that politics had eclipsed the veterans, their service, and their lives. She kept the memorial design elegantly simple so that attention could focus on the names of the men and women who died. Over fifty-eight thousand names are arranged in the chronological order of their deaths or MIA status from the Vietnam conflict. The height of the stone slowly rises and falls, as does any story of conflict. At first, few die. Then escalation. Then withdrawal. The story of the Vietnam conflict is gracefully and visually told in stone with room enough for each citizen soldier. Questions For Designers: Was poet Maya Angelo correct to condemn architect Ed Jackson, Jr.? Or, do architects and artists have the right to change the wording in historical documents? How important are written words in the language of architecture? Some would argue that architects who are inarticulate with words also might be inarticulate with design.

Young and restless in china Essay Example | Topics and Well Written Essays - 750 words

Young and restless in china - Essay Example doctrine and emergence of open trade economic system based on the capitalism, current Chinese capitalist economy presents immense opportunities for personal growth and prosperity. However, in the process of materialistic growth and development, Chinese youth finds itself stuck in the middle of clashes between traditional Chinese values and rapidly growing Western ideologies in the country (Williams & Dietz, 2008). The documentary has captured this struggle of a young Chinese generation to balance between the old and new virtues through the stories of nine young Chinese people. Out of these nine, the present paper analyzes the story of one character, Miranda Hong who is a successful marketing executive in advertising branch of a mutual fund corporate company (Williams & Dietz, 2008). Miranda Hong is an ambitious, young woman. She has been always dedicated and serious about her life goals, work, and career. However, since the early young age, she had to take some crucial decisions which significantly influenced her career progress. In 2003, Miranda successfully completed her MBA from the business institution in Shanghai, which is considered as one of the topmost and reputed universities in the country. Soon after her graduation, Miranda had to take a critical decision whether to settle in Shanghai or return to Beijing. Miranda’s husband and parents live in Beijing. In terms of her career, Shanghai was the best choice to live as there were vast opportunities. Despite being aware of this fact, Miranda Hong opted to return to her family in Beijing, giving priorities to her family duties and responsibilities rather than own career (Williams & Dietz, 2008). Further, while working in a mutual fund investment company, Miranda faced a dilemma of continuing or quit ting the job. Miranda was working in an advertising section of the company and working on the projects which were meant to promote the company’s mutual fund policies, focusing common and senior citizens.

Media items related to gender, sexuality and the body Essay

Media items related to gender, sexuality and the body - Essay Example Sexuality is anchored on physical and biological differences that make males and females different. The media use their content with sexuality and gender to influence, educate or inform their audience. Sexuality in advertising entails the use of erotic or sexual words or phrases, images in advertising to appeal to buyers and increase the chances of selling the product. Analyses of media content indicate that most of the content presented portrays issues relating to gender, sexuality and the body with all of these displaying sexual activities explicitly or implicitly. For example, over 80% of all movies from a cable TV stations have sexual content. Over 50% of the music shown in the television portray sexual feelings and impulses with minority displaying provocative clothing and body movement that are sexually arousing. Sexual messages in most television shows are universally presented in a positive light towards gender and sexuality. In most media gender and sexuality has been exploi ted consciously and unconsciously in media items such as; advertisements, promotions, magazine articles, newspaper articles, blogs, and websites. The gist of this paper is to collect and analyse media items related to gender, sexuality and the body. Blog sexinadsmedia.blogspot.com, 2009, Sexuality in media/advertisement , viewed 18 April 2012, . This is a blog article which details the media use of sexuality in advertising, and it discusses a study carried on the use of sexuality in media. It is now news that sexuality had been used in advertising as early as 1800s when physical attractiveness and sexuality started having a great impact on society. Sexuality was used in advertisements in forms of wood carvings and other illustrations of attractive naked women, from the waist up. In 1885 W. Dukes & Sons Tobacco Company could insert trading cards featuring attractive and provocative women into tobacco packages (sexinadsmedia.blogspot.com. 2009, p. 1). Sexuality has from then proved to be substantially effective tool that can change the sales trend in many companies. The blog article refers to the most striking twentieth century advertisement by Woodbury’s Facial Soap, which was based on sexuality. The history of this company has it that in early twentieth century, its sales were plummeting, and it used a doctor’s face on wrapper as its advertisement tool. Later, the company switched to sexuality advertisements by inserting romantic paintings of, young appealing women, and immediately the sales escalated for the following years. Coupled with these images of sexuality was the sexual slogan â€Å"A Skin You Love to touch†, which has attraction and appeal to sexy women (sexinadsmedia.blogspot.com. 2009, p. 1). The blog article agrees with the fact that sexuality is a transforming tool depending on which product is being advertised. The study on the effect of sexuality in advertisements proves that sexy ads attract more people than nonsexual ones . In most sexuality advertising, 51% females are used, and only 15% males are used (Huston, Wartella & Donnerstein 1998). The twist of the writer is the fact that sexuality in general has become a controversial issue in print media advertising

Legal framework for social work in United Kingdom Essay Example for Free

Legal framework for social work in United Kingdom Essay Legal framework for social work in United Kingdom Introduction            Social work is defined as a professional and academic discipline that will seek to have improvement on the individuals, groups’ and communities’ quality of life and their well-being through having policies, conducting researches, organizing communities and teaching for the good of the people affected by social limitations that may include poverty, mental and physical sickness, social injustice including violation of human rights. International (Federation of Social Workers 2000). These groups may include school dropouts, the elderly in the society, juvenile offenders, drug and alcohol abusers and the homeless            Social workers will work in different settings within a set of framework of legislation and practices. The setting may include a school situation, the service users’ home, a hospital or a public sector premise Social work values            Social work is argued to be value based. Since it is a profession on, social work ethics (values) thus refer to a set of guidelines that have to govern the way professionals treat the people they interact with and the sort of actions that are regarded as right or wrong. They offer a vision and discernment (Bernstein 1970)            Social work in the United Kingdom occurs in four spheres. The first sphere is majorly a concept relates to the moral philosophy that creates the ethical arguments on social work. The second sphere is based on the legislation that has created an environment for practice of social work with reference to the social work cases. The third sphere is the political ideas and concepts and their influence in shaping and sculpturing the social work models, social work methods and practices. The last sphere presents the historical part of the beginning of social work as a profession and its struggle for professional identity. These spheres are extended, mid range and restricted definitions of social work ethics and values (Bernard et al 2008, p. 6)            This paper will focus on the second sphere in reference to the United Kingdom. Social work and law            Social work as a profession has to follow certain laws and regulations which govern the profession. The legal framework involves the statute laws and case laws and tries to explain the relationship that links them. Moreover, it details legislation of the government under acts of parliament, the international laws, policy guidance, and the local government circulars that articulate the purpose and guidance principles of legislation. Health and Care professional Council code of practice            As a social worker, it is paramount to be aware of the legal obligations required of them to create a healthy and safe working conditions. The General Social Care Council code of practice imposes more duties for employers of social workers. The code states that (Brayne Carr 2002, P. 49) The social worker shall protect and promote interests of the service users The social worker will strive to establish, maintain trust and confidence of the service users The social worker will promote independence of the service users while giving them protection from possible harm The social worker shall respect the rights of the service users while ensuring that their behavior will not harm other people and themselves The social worker shall uphold the public trust and confidence in the social care services The social worker shall be accountable for quality in their work and taking responsibility for maintenance and improvement of their knowledge Acts of parliament The Carew standard Act 2000            This Act has a significant role in the social care work as it did extend the registration regime for the social care in England and that of Wales for provision of the children’s services, the Act requires the following: Registration of children homes Registration of family centre’s Registration of the independent fostering agencies Registration of the voluntary adoption agencies Registration of support agencies            To be a permanent registered member one has to meet a set of regulations tailored to each individual service. In coming up to a decision whether the regulatory requirement shave been fulfilled, the registering authority must have a regard to minimum National standards. England’s registration authority is Office for Standards in Education, Childrens Services and Skills (OFSTED). The Social workers and the social care services cannot function without having satisfied the above requirements. As a social worker or a social care service provider, there is a need to have knowledge to avoid prosecution by Law The health and social care Act 2012            This bill was agreed upon by both houses and obtained the Royal Assent on the 27th of March to become an act of parliament. The bill created an independent National Health Service Board to promote choices made by the patients in regard to their health issues and reduced the administration tool of the National Health Service. A National Health Service Board was also created to allocate resources and provide guidance on commissioning of social care services. Powers of the government’s ability to commission services on behalf of patients were increased. The function of the Care Quality Commission was strengthened and Section 209 of this Act amended. The powers of the new law under Section 60 of the 199 Act gave her majesty the power by order in the council to regulate social workers and social care practitioners of England. This placed the role of social workers and the role of social health care providers directly under her majesty (Britain 2012, p. 9). This A ct placed a lot of Significance on Social Care services being provided in the United Kingdom. A consideration on the adult social care was emphasized. For example, allowing the transfer of public health to the local authorities through local health and the well being boards. Various new bodies have emerged such as the Local health watches which have a function of checking on health and the social care standards. Children’s Act 2004.            In England, the law protects the right of children. Section 11 and 12 of this Act places a statutory duty on all agencies to co-operate and promote the welfare of the children. The government guidance for social workers and other professionals that interact with children is that: the social worker has a duty of keeping the children safe. There should be constant feedback to the children social care local authority on suggestions and assessment and lastly every person who has a role should not think that he/she has the absolute right to the child’s needs. Professionals sometimes fail to report the abuse and neglect cases do not face penalties for crime however; they might be subjected to professional discipline Public Services (Social Value) Act 2012            The bill got a Royal Assent on 8th of March. The bill aimed to give strength to the social enterprise businesses sectors and make relevant the concept of social value and its importance in the placing and providing of public services. With this bill a National Social enterprise strategy was created to encourage the engagement in social enterprises. The local government act 2000 section 4 was then required to have a sustainable community strategy proposal that promote the engagement of social enterprise in their areas. The Local Authority Social Services Act 1970            This Act brought together the different fields of social work into a single Social service department in every local authority. With this establishment, an emphasis was laid on a co-ordinated and comprehensive system of approach to the social care, the support of families and identifying the need for people to seek aid. The formulated departments then became responsible for domestic aid, residential accommodation and recreational services. Care council of Wales            All social workers should be registered. It is one of the bodies mandated to register and regulates the activities of the social workers and all other social care in Wales. The care council is set up under the Care Standards Act 2000. It includes the codes of professional practice, conduct rules, and a well established guideline on the complainant’s procedure. Some other features accessed include consultation services, annual reports, the newsletters and the e-bulletins. Registration of workers ensures that there is as constant data of available social workers and social health care workers in a given state or region. It is easy to verify a genuine worker and avoids imposters who might be out on criminal activities Care and Social Services of the inspectorate of Wales            This is a body mandated to regulating and inspecting the establishment of agencies that offer social care services in Wales region. It carries out duties on behalf of the ministers of Wales. It has been given power under Act 2003 of the Social and Health care to look into the handling of social services by the local authorities. On their website, one is able to raise a query on social workers conduct for necessary action. Rights and freedoms of Social workers and limitations Guide to information sharing            Social work is a professional duty. When dealing with children, England places emphasis on effective information sharing between the local agencies and the social workers on identification and assessment of service provisions. These are defined in â€Å"Working together to safeguard children (PDF). Under this guidance, paragraph 1.24 states clearly that fears that arise on sharing personal information should not hinder promotion of a child’s welfare and safety. All social workers and social care provider thus are required to have an efficient information discernment process to avoid a scenario of neglect in believe that another individual will do the task. Limitations to this guide            These provisions however do have limitations. In Wales’s guidance on information sharing is found in chapter 14 of Safeguarding children working together under the Children Act 2004 (PDF). In these guidance paragraph 14.5 overlaps the guidance for professionals in England. It states that â€Å"The safety and welfare of a child or young person must be put into consideration first when making decisions about sharing information about them† and that must be superseding public interest in revealing the information. The guidance then further goes on to give the way forward in sharing on information. Paragraph 14.6 states that â€Å"the best way of ensuring that information sharing is properly handled is to work within carefully worked out information-sharing protocols between agencies and professionals involved, and taking legal advice in each case where necessary. Guide to Loss and damage            Social workers have been mandated with a legal duty of caring and service providers. In essence these role places the employers with responsibility of paying up damages their employees suffer while in line of duty. In the event those being taken care of suffer adverse damage as a result of social work interference, then they are entitled to sue the social work company for negligence. These may be as a result of physical damage, emotional or psychological damage. While this is the case, the law prohibits the suing of social workers when performing certain statutory functions like safeguarding children. Employers need to understand the times which their employees may be liable to protection under the law and when not. Legislation on discrimination on Personal privacy            In line of duty, social workers provide aid services. In order for them to carry out these functions effectively, it is paramount for them to have knowledge of the raft of legislation that protects individuals for discrimination basing on their gender, age, sexual orientation, religion, disability or ethnicity. These are domestic laws of the United Kingdom and are complemented by European Convention on human right which protects the citizens of the United Kingdom against unjustified state interference with their life. It is always possible for government and social work agencies getting into people’s life when they are not willing. In this event then the public can resort to the human rights protection of privacy and autonomy. Social workers and social work agencies need to have knowledge of the rights and privileges granted to the masses under the European convention for both parties to avoid violating them while at the same time helping individuals who hav e had their rights contravened The Human rights            Human rights are legal obligations that are to be adhered to universally. Human rights are defined as â€Å"the universal right to standard living that is adequate for healthy and well being of individuals and their families.†(Roosevelt 2000, p.5). These are also embodied by global social work perspective by stating that â€Å"The struggle for dignity and fundamental freedoms, which allows for the full development of human potentials, boils down to two words: human rights.†(IFSW 1996).The presence of this law, social work in the United Kingdom is bound to human rights which are considered sensitive to human race and collective citizenship. The social work must then be conceptualized and sensitized to the culture in which the services are offered. Thus a social worker in England should be able to accept the culture and laws of a state or region in which he/she is working in. Conclusion            Social work and social care has a pivotal role in service delivery to the society. This view cannot go unnoticed. The values, ethics of social work such as respect for humanity, equality and service to all have played a major role in helping the less privileged in the United Kingdom. The beneficiaries have included the mentally ill, the old, women and children. The United Kingdom having realized the vital role of social care came up with various laws not only to check but to guide the professionals in their field of work. These laws have been defined in various Acts of parliament, Scholarly publications and various codes of ethics and conduct of the Social work profession. Social workers and social care workers interact with different people on daily basis. In order for a harmonious and efficient system of operation to uphold, these laws and various publications have played a major role. However the legal stipulations have also had a negative side of the story bein g felt where they have had to hamper the operations of social workers and social care practitioners. Technological advancements and constant reviews of challenges that have risen in the working environment of this profession I believe can act as a catalyst to new ideas to command this noble profession to greater heights in the United Kingdom References BRITAIN, G. (2012). Health and social care act 2012: chapter 7. [S.l.], Tso. BRAYNE, H., CARR, H. (2012). Law for social workers. Oxford, Oxford University Press. BRITAIN, G. (2012). Health and social care act 2012: chapter 7. [S.l.], Tso. BARNARD, A., HORNER, N., WILD, J. (2008). The value base of social work and social care. Maidenhead, England, Open University Press. ROOSEVELT, E. (2000). Universal declaration of human rights in English, Spanish, French, Chinese, Russian, Arabic. Bedford, Mass, Applewood Books. HEALY, L. M. (2008). International social work: professional action in an interdependent world. Oxford, Oxford University Press. REAMER, F. G. (2006). Social work values and ethics. New York, Columbia University Press. BERNSTEIN, P. (1997). American work values: their origin and development. New York, State Univ. of New York Press. BANKS, S. (2012). Ethics and values in social work. Houndmills, Basingstoke, Hampshire, Palgrave Macmillan. (2004). Children Act 2004: Explanatory notes. [S.l.], Stationery Office. Source document

The evolutionary theory of a firm :: Business, Innovation

Focusing on a ï ¬ rm level analysis, RBV suggests that differences in ï ¬ rms’ capability are primarily the result of resource heterogeneity across ï ¬ rms (Peteraf, 2006). Firms that can accumulate resources and capabilities that are rare, valuable, no substitutable, and imperfectly imitable will achieve an advantage over competitors (Barney, 1996). A distinction is normally made between resources and capabilities, in that "resources are stocks of available factors that are owned or controlled by the organization and capabilities are an organization’s capacity to deploy resources" (Freiling, 2008). Resources tend to be tradable in markets and can be divided into tangible assets, such as ï ¬ nancial and physical capital, and intangible assets, such as human and organizational capital (Barney, 1986). By contrast, capabilities reside in routines that are intrinsically intangible and embedded in the ï ¬ rm, and thus cannot be traded on factor markets (Kogut & Zan der, 1992). Drawing on the evolutionary theory of a ï ¬ rm, the innovation capabilities approach to a ï ¬ rm emerged as an extension of RBV. Speciï ¬ cally the processes to integrate, reconï ¬ gure, gain and release resources, use resources to match and even create market change (Eisenhardt & Martin, 2000). Moreover, they are vital to gaining and sustaining a competitive advantage in industries where both technology and the market change (Verona & Ravasi, 2003). As such, they are considered as antecedent organizational and strategic routines that enable managers to acquire resources, which they then modify, integrate, and recombine to generate new value creating strategies. Eisenhardt and Martin (2000), and Zahra and George (2002) maintain that a ï ¬ rm’s routines or processes and organization culture and information technology advance can form unique innovation capabilities which allow the organization to make strategic changes that give it the ï ¬â€šexibility to operate in in novation markets. Lawson and Samson (2001) applied an innovation capabilities approach to the investigation of innovation. Many authors highlighted the differences between an organization’s well established or mainstream activities and its innovative or new stream activities (Badawy, 1993). Lawson and Samson (2001) proposed a model that operationalizes this global innovation capability as seven elements: vision and strategy; harnessing the competence base; organizational intelligence; creativity and ideas management; organizational structure and systems; culture and climate; and management of technology. The concept of innovation capabilities proved useful in some other marketing areas. Previous studies considered their use in the analysis of a ï ¬ rm’s international expansion (Grifï ¬ th & Michael, 2001; Grant, 1996), while Hart and Sharma (2004) analyzed the capabilities required to address the challenges of globalized and rapidly changing markets.

Hope Is the Thing with Feathers Essay

In Emily Dickenson’s poem, Hope, she uses poetic device’s to describe hope as being like a bird. Birds are usually symbolized as being courageous and having a free soul to roam the skies. Therefore to compare hope to being like a bird was a wise choice for Dickenson because those who choose to be hopeful will have a necessity to have courage deep within them. Dickenson begins her poem with this vague statement that â€Å"Hope is the thing with feathers† (line 1). She refers to feathers as being like the feathers of a bird. As she continues on the second line, she states that the bird â€Å"perches in the soul† (line 2). This could best be explained that just as a bird rests upon a perch, hope can as well rest or perch deep in the soul. Dickenson uses imagery of the bird to show how hope can be perceived by the naked eye. In lines three through four, the bird â€Å"sings the tune-without the words/ and never stops at all† (line 3-4). These lines explain that even though the human eye may not be able to see hope in a physical aspect, they can sure believe that it is there and that feeling hope is indeed possible. One can never stop hoping and never the less, living a life without hope would inevitably be difficult. Dickenson metaphorically describes what it would be like if a person were to annihilate hope from their lives. Beginning with lines five through eight she states â€Å"And sweetest in the gale is heard/ and sore must be the storm/ that could abash the little bird/ that kept so many warm† (lines 5-8). The reasoning behind this statement is that the one who demolishes hope will never feel it and will continue to have feelings of negativity and sorrow. In comparison to this, the bird in the storm is just like the one with no hope and constant negativity. The storm would be considered the negativity and the bird would be considered the people who are brought down by these negative actions. These actions can cause the little bird to be abashed. In other words, it may bring sorrow to the people around. Dickenson uses a metaphor of the bird when she states that â€Å"[It] kept so many warm† (line 8). Physically it would be impossible for â€Å"hope† to keep anything warm; however, mentally making one feel warm is possible. Hope is a free quality to have that never asks of anything in return. In the last few stanzas of Dickenson’s poem, she writes about how the bird has never asked anything from her. In line 12, it says that the bird never asked a crumb of her. Again this can mean that asking anything in return is out of the question when dealing with the feeling of hope. It was available to her within the â€Å"chillest land/ and on the strangest sea† (lines 9-10). Anytime someone needs reassurance of hope, it is accessible to them and will always be there for them. Hope exists in everyone. Dickenson may be trying to portray to her readers that anything can be accomplished if hope is present. She advises to keep hope close and to admire it for as long as possible to pursue ones high hopes and dreams. Breaking down Dickenson’s poem resulted in a better understanding of what she was trying to portray. Metaphorically, Dickenson uses the bird to resemble hope. Hope belongs in our souls and is eternal, just as she says how the bird perches in our soul and never stops singing. Even in the harshest conditions, the bird continues to sing. Finally, Hope remains in the soul always and asks for nothing because it is free. Hope can be narrowed down to being classified as a gift from God.

Attitudes and Job Satisfaction

Chapter 3: General attitudes predict general behavior 3. Accessibility Attitudes and Job Satisfaction Attitudes: Evaluative Statements (fav. or unfav) about objects, people or events â€Å"I like my job† – Attitude about my job Components of Attitude: 1. Cognitive I am overloaded A description of or belief in the way things are Opinion / belief segment 2. Affective I hate this job More critical part of attitude Emotional or feeling segment of the attitude 3. Behavioral I am looking for another job Intention to behave in a certain way towards someone or something Very interdependent components.Esp Cognition and Affect 2. Major Job Attitudes 1. Job Satisfaction Positive feeling about a job resulting from an evaluation of its characteristics Job Involvement Degree to which people identify psychologically with their job+ consider perceived performance level as self-worth Psychological Empowerment – employee’s belief in the degree to which he/she is influencing the work environment, their competence, meaningfulness of job and perceived autonomy Memory-easy access-predicts our behavior We remember attitudes we express often 4. Presence of social pressuresNon Smoker working in Tobacco factory 5. Direct Experience with the attitude A-B bond will be much stronger with direct personal exp Eg: Asking college students about work pressure would not give substantial results Leon Festinger Conventional thought: Behavior is always assumed to follow from attitude Challenged by Leon Festinger – Attitudes follow behavior (eg: using a car you despised because you are forces to changes your attitude about the car) High amounts of JI and PE leads to reduced absences and lower turnover rates 3. Organizational Commitment 3 separate dimensions: a. b. . Affective Continuance Normative Cognitive Dissonance When an individual faces incompatibility across components of attitude or between attitude and behavior or attitudes themselves The normal human tend ency is to reduce this incompatibility and seek a stable state (minimum of dissonance*) *dissonance – means incongruity/disagreement Affective †¢ Emotional Attachment to Organzn (ALLEGIANCE) †¢ Perceived economic value of continuing with the Organzn †¢ Obligation to remain due to moral/ethical reasons OBLIGATION People want to have a consistency between their attitudes and behavior. ways employed: 1. Change their attitude / behavior Continuance 2. Develop a rationale for the discrepancy Eg: Tobacco Workers who do not smoke Desire to reduce Dissonance depends on: 1. 2. 3. Importance Influence Rewards Normative POS: Perceived Organization Support Degree to which employees believe that the †¢ †¢ Org. values their contribution and cares about their well being Moderating Variables of attitudes relations: 1. Importance of the Attitude Important attitudes reflect our fundamental values Show a strong relation to behavior 2. Correspondence to behavior Employee Engagement:Relatively new concept Involvement with, satisfaction with, and enthusiasm for work Engaged employees have a deep commitment, whereas disengaged employees put only time and no energy/attention to work Specific attitudes predict specific behavior Namith Najeeb – PGP -15 -028 Job Satisfaction Positive feeling about a job resulting from an evaluation of its characteristics 2 approaches to measuring JS: 1. Single Global Rating 1 2 3 4 5 Outcomes of Satisfaction & Dissatisfaction Job Satisfaction & Job Performance Happy Workers > Perform better Not a myth anymore, has been proved empirically Org . ith more satisfied employees perform better Job Satisfaction & OCB Organizational Citizenship Behavior Satisfied talk +ve about the company, help others and do more Fairness perception – giving back the goodness they received Job Satisfaction & Customer Satisfaction Satisfied employees increase customer satisfaction and loyalty Employee morale goes down – sales effected All things considered how satisfied are you with your job? Likert Scale: 2. Summation of Job Facets More sophisticated Identifies key elements in a job: Nature of job, supervision, present pay, promotion opportunities, co-worker relationsPersons with positive core self-evaluations (who believe in inner worth and basic competence) are more satisfied than people with negative core self-evaluations Job Satisfaction & Absenteeism More sick leave benefits encourage even satisfied employees to take leave of absence When several job opportunities are available dissatisfied employees have a higher absenteeism Job Satisfaction & Turnover* *Turnover-how long employees tend to stay Impact of Satisfied & Dissatisfied Workers at the Workplace Consequences of Dissatisfaction: Exit – Voice – Loyalty – Neglect Model (EVLN Model) ActiveMore stronger than relation between JS and absenteeism When more emp. opport. are available turnover increases with Job Dissatisfaction Employees with high human capital tend to turnover due to more perceived opportunities Job Satisfaction & Workplace Deviance Exit Destructive Neglect Voice Constructive Loyalty Consequences of Job Dissatisfaction and Antagonistic relations with co-workers can cause these undesirable behaviors: Unionization attempts, substance abuse, stealing at work, undue socializing, tardiness This is called Deviant Behavior in the Workplace / Counterproductive Behavior / Employee Withdrawal PassiveExit: Looking to leave the Organization – resign/new position Voice: Actively & constructively attempt to improve conditions Suggests improvements, discusses prob with seniors Loyalty: Passively but optimistically waiting for improvements Speak up for the orgnzn in the face of criticism Trusting the orgnzn to â€Å"Do the right thing† Neglect: Passively allows condition to worsen Leads to: Chronic absenteeism / lateness, Reduced effort Increased error rate Namith Najeeb – PGP -15 -0 28 To solve employee dissatisfaction try to solve the cause of the satisfaction than trying to control or respond to different consequences of job dissatisfaction

Use of Graphic Organizers in Teaching

Use of Graphic Organizers in Teaching Graphic organizers are important components, nonverbal supporters of verbal information presented during the lesson. Their role therefore is confined to organizing, structuring new information into separate notions, ideas, and concepts for a student to understand the cause-and-effect relations and draw the parallels between definitions and terms.Advertising We will write a custom essay sample on Use of Graphic Organizers in Teaching specifically for you for only $16.05 $11/page Learn More The use of images, charts, diagrams, tables, and other graphic means can allow students to acquire knowledge by smaller portions because full texts often create challenges for students. Using graphic organizers, therefore, can allow students to divide information into meaningful patterns and objectives and follow these objectives throughout the academic course. Techniques for introducing and organizing instructional content using a graphic organizer to help students identif y, organize and assimilate key concepts Due to the various functions of graphic organizers, each set of resources and materials can be represented in a different way depending on the chosen graphic device (Olrich et al., 2009). For instance, using the flow chart can allow students to follow the causes and effects, as well as define the dependency between the dates of the World War II. To begin with, the lesson will start with the topic identification including time frames and overall significance. The topic will be split into several thematic nodes that will be discussed in each lesson in more detail. In such a manner, students can both define different dimensions of the historic event, as well as understand the connection between these thematic dimensions. Measurable learning objectives and use of graphic organize to help students organize lesson information At the end of the chart analysis, a student will be able to name correctly the sequence of important events and dates related to the Second World War. They will also be able to accurately define the figures involved into the War, as well as their roles in results of military actions. The learner will also be able to prepare a comprehensive explanation of each event and attach the dates to the story. A succinct and meaningful list of all problems identified in the historical period will also be presented by a student. In addition, the learners will also be able to provide an in-depth examination of each problem at a relevant level of training. Rationale for the chosen graphic organizer In the appendix 1 presented below, it is possible to develop the main topic from the most common definition to the most specific ones so as to deepen students’ knowledge of a specific subject. The chosen organizers can perfectly suit to study such disciplines as law, healthcare, politics, history, philosophy, etc.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper wit h 15% OFF Learn More While using these flow charts, student should start reading from the upper part of the hierarchy by proceeding to the bottom of the flow chart. In such a manner, they can also develop good logical and analytical skills. Moreover, it allows students to memorize the information in a structural way. Suitability of Organizer The choice of a flow chart as a graphic organizer can contribute to developing students’ analytical skills (Borich, 2007). Specifically, it will allow a teacher to keep track of the students’ success of conceiving the basic dates and events so as to highlight possible progress or gaps in knowledge. More importantly, because World War II is closely connected with cause-and-effects dates, the analysis of different periods is necessary to designate some historical events. Such a structure will also ensure students’ overall understanding of the underpinnings and outcomes of specific actions during the War. Refere nces Borich, G. (2007). Effective teaching methods: Research-based practice. Upper Saddle River, NJ: Pearson. Olrich, D. C., Harder, R. J., Callahan, R. C., Trevisan, M. S., Brown, A. H. (2009). Teaching Strategies: A Guide to Effective Instruction. US: Cengage Learning.

Biography of Jean Baptiste Lamarck

Biography of Jean Baptiste Lamarck Early Life and Education Jean-Baptiste Lamarck was born in Northern France on August 1, 1744. He was the youngest of eleven children born to Philippe Jacques de Monet de La Marck and Marie-Franà §oise de Fontaines de Chuignolles, a noble but not rich family. Most men in Lamarcks family went into the military, including his father and older brothers. However, Jeans father pushed him toward a career in the Church, so Lamarck went to a Jesuit college in the late 1750s. When his father died in 1760, Lamarck rode off to a battle in Germany and joined the French army. He quickly rose through the military ranks and became a commanding Lieutenant over troops stationed in Monaco. Unfortunately, Lamarck was injured during a game he was playing with his troops and after surgery made the injury worse, he was decommissioned. He then went off to study medicine with his brother, but decided along the way that the natural world, and particularly botany, were a better choice for him. Biography In 1778 he published Flore franà §aise, a book that contained the first dichotomous key that helped identify different species based on contrasting characteristics. His work earned him the title of Botanist to the King which was given to him by Comte de Buffon in 1781. He was able to then travel around Europe and collect plant samples and data for his work. Turning his attention to the animal kingdom, Lamarck was the first to use the term invertebrate to describe animals without backbones. He began collecting fossils and studying all sorts of simple species. Unfortunately, he became completely blind before he finished his writings on the subject, but he was assisted by his daughter so he could publish his works on zoology. His most well-known contributions to zoology were rooted in the Theory of Evolution. Lamarck was the first to claim that humans had evolved from a lower species. In fact, his hypothesis stated that all living things built up from the most simple all the way up to humans. He believed that new species spontaneously generated and body parts or organs that were not used would just shrivel up and go away. His contemporary, Georges Cuvier, quickly denounced this idea and worked hard to promote his own nearly opposite ideas. Jean-Baptiste Lamarck was one of the first scientists to publish the idea that adaptation occurred in species to help them better survive in the environment. He went on to assert that these physical changes were then passed down to the next generation. While this is now known to be incorrect, Charles Darwin used these ideas when forming his theory of Natural Selection. Personal Life Jean-Baptiste Lamarck had a total of eight children with three different wives. His first wife, Marie Rosalie Delaporte, gave him six children before she died in 1792. However, they did not marry until she was on her deathbed. His second wife, Charlotte Victoire Reverdy gave birth to two children but died two years after they were married. His final wife, Julie Mallet, did not have any children before she died in 1819. It is rumored that Lamarck may have had a fourth wife, but it has not been confirmed. However, it is clear that he had one deaf son and another son who was declared clinically insane. His two living daughters took care of him on his deathbed and were left poor. Only one living son was making a good living as an engineer and had children at the time of Lamarcks death.

Information system in business Essay Example | Topics and Well Written Essays - 2000 words

Information system in business - Essay Example This paper will also outline how this technology supports that business area and the benefits they bring both to that business area and the organization as a whole. Data can be defined as collection or gathering of unrefined facts representing events taking place in organizations or the physical environment prior to they have been structured and managed into a structure that people can identify and make use of it. In addition, data can contain text, numbers, images and videos. On the other hand, information is collection of data that have been changed into a structure that is important and functional to human beings (Shelly, Cashman, & Vermaat, 2005, p. 6; Norton, 2001, p. 4; Laudon & Laudon, 1999, p. 7). A system is a group of related elements that work together to carry out a job in order to achieve a goal. Any organization or business that makes use of information technology will have a computer-based information system encompassing software, hardware, data/information, actions, workers, and communications setups. These components work together to offer management with information for running the business (Hutchinson & Sawyer, 2000, p. 9.3). (Shelly, Cashman, & Vermaat, 2005, p. 620), explains information system as a collection of hardware, software, data, workers, and methods that work in collaboration to turn out functional and valuable information†. An information system helps out in every day, short-range, temporary, and long range activities of users. Various examples of users consist of store clerks, sales representatives, accountants, and supervisors, managers of construction projects, executives, and customers (Shelly, Cashman, & Vermaat, 2005, p. 620). According to (Turban, Leidner, McLean, & Wetherbe, 2005, p. 18), an information system collects, processes, stores, evaluates, and distributes information for a particular function. Similar to any other system, an information system consists of inputs (such as instructions and data)

Driving factors for a telecomms operator to move from Single vendor to Research Proposal

Driving factors for a telecomms operator to move from Single vendor to multi-vendor environment - Research Proposal Example These monopolies had many different dimensions. The knowledge was restricted from moving out of one’s own control. This was done by restricting education for foreign students and minimizing the disciplines of certain fields of science; that is when we talk about a national approach. The second method was nationalizing companies which dealt with technology. When the government controlled these companies it automatically meant that their policies could be controlled. These government controlled companies had little innovations and were bureaucratic structures which had the aim of producing everything in-house. The evolution of the business environment has had an impact on many different aspects of doing business. One of the most major impacts has been on supply chains and assembly lines of a manufacturing and service business (Ballow, 1999). This is because the phenomenon of outsourcing has totally changed the landscape (Ballow, 1999). The resource allocation in organizations has greatly changed with the introduction in outsourcing. Not long ago major of every organization resources were used in fixed assets. This reduced room for improvement. This was because once fixed expenditure was made; innovating meant spending more on fixed assets (Ballow, 1999). For example if a company introduced too many changes in model, each time some of its fixed assets became obsolete and it had to make new fixed expenditures. The recent increase in product ranges and continuous model upgrades has only been possible due to the innovation in supply chain management (Ballow, 1999). The companies in this strat egy buy parts from different vendors. These smaller components can then be assembled to form the final product (Ballow, 1999). The product upgrade and new model usually need change of a few components only. The service vendor companies on the other hand can provide outsourcing for many services that a company needs (Ballow, 1999). Network providers usually

Based on Hypothesis that education does not occur in a vacuum use Essay

Based on Hypothesis that education does not occur in a vacuum use Plato's system of education in the'ideal polis'and the four influences on education presented - Essay Example The ideal education system would prepare each class of people for their various roles in the society. This universe has not come into existence by chance but has a purpose and has been intelligently crafted. The souls on this universe are at different levels of evolution. Through understanding and emulation, the souls can be restored to their original state of excellence. This requires education and work according to each one’s level of evolution. This led to the division of the society into different classes. In The Republic, he said "...compulsory learning never sticks in the mind." Plato believed that children would never learn unless they wanted to learn. Hence, it was essential that education should commensurate with their level of evolution. This called for segregation of classes, so that each group could be educated in their special field. Plato’s educational thought is his portrayal of the ideal society or the ‘ideal polis’ in The Republic. His ‘ideal polis’ consists of three classes of citizens - the Guardians (ruler of the polis), the Auxiliaries (Guardians who remain warriors), and Craftsmen (the rest of the citizens). This model society according to Plato should be ruled by highly intelligent philosopher-kings. Plato believed that Guardians are the best members of the society because they are best able to preserve the city. Therefore, he argued, that the Guardians should be the ones who ought to rule the city (412a-c). In The Republic, Plato demonstrates that the vision of an ‘ideal polis’ is the main thesis of a dialogue that justice is the foundation of a good political order and hence in everyone’s interest. It is the interest of the entire political community. It inculcates a sense of unity and keeps the polis healthy. Plato’s ideas was that those who love their polis the most would love the polis the best. The reason he cited was that if we love something, we identify ourselves with that to the extent that we are even

Marketing Planning Is A Logical Sequence Of Events Marketing Essay

Marketing Planning Is A Logical Sequence Of Events Marketing Essay Marketing planning is a logical sequence of events leading to the setting of marketing objectives and a formulation of plans for achieving them. The complexity of marketing planning means that when organizations embark on it, they should expect to encounter a number of organizational, attitudinal, process and cognitive problems. First we have generally explained the process of and techniques used for auditing the marketing environment. Then we have carried out the Swot and Pest analysis of our selected organization CHIEF. Chief is a Pakistani owned fast food company that is committed to providing innovative products that are consumer and lifestyle focused. Chief Burger offers a wide and varied menu to customers specializing in quality burger chicken products. We have also generally discussed different internal and external barriers to marketing planning and make suggestion that how CHIEF may overcome these barriers to marketing planning. We have briefly discussed that according to w hich techniques CHIEF should audit the marketing environment. We have also discussed other possible marketing barriers which CHIEF may undertake and give suggestions to deal with these barriers. Finally we have evaluated the current auditing marketing technique which CHIEF is practicing against the defined process and on these analysis, recommended some suggestions to CHIEF that may better overcome the threats and avail opportunities in the environment. P1: Explain the processes and techniques used for auditing the marketing environments. Environmental Audit   Background Companies conduct environmental audits to obtain accurate comprehensive and meaningful information for the company through which companys management can make important decisions and make new strategies. A companys management decisions are heavily based on environmental audit.    Planning an Environmental Audit   Companies must have a clear idea of their objectives before conducting an environmental audit. Before conducting the audit they should also take full commitments from directorate level and should then communicate it to personnel at all levels.  Ã‚   PROCESS OF MARKETING AUDIT Basically there are following four steps involved in the process of marketing audit. A: Selecting the Auditor: in this stage of marketing audit the decision is taken about the auditor that who will conduct the overall process of auditing. Usually an experienced outside party is hired for this purpose.   B: Deciding the Areas of Audit: the second step is deciding the areas of audit. In these step objectives goals and mainly scope and breadth of the audit are decided. C: Identifying and Collecting Data: in this step the auditors usually identifies and categorizes the sources of data thus using these sources further data is collected. D: Report Preparing and Presentation: the last step involves the preparing of data. After it is completed and thoroughly checked it is further provided and presented to the client. The process of marketing audit is very broad and extensive in nature in a way that it includes almost all marketing related aspects. It basically includes marketing environment marketing strategy marketing organization marketing systems marketing mix, marketing productivity and profitability. Kotlers and Armstrong, 2008 Marketing environment is very wide in nature. Basically it includes microenvironment and macro environment. So for the auditing purpose different tools are used which may include SWOT analysis STEEPLED analysis and Five Forces Analyses etc. There are also several other purposes and benefits of marketing audit. A number of these are stated as under: Determination of Work Process: one of the main purposes of marketing audit is that it is very beneficial in determining the working process. It determines and evaluates that what the company or firm is currently doing and assesses its history of work that what it has done in its past? Future Recommendations: marketing audits center of attention is its future recommendations for the firm. It bases its research for this purpose and accordingly provides useful recommendation for the future mechanisms. Thus it is not only useful for historical or current processes but it is also used for following sessions of business. Opportunity Hunting and exploiting them: likewise marketing audit it also pretty useful in hunting the opportunities that the firm can exploit. Thus different opportunities can be availed with proper handling. Similarly it can also identify the source to be used for availing those opportunities.   Weakness Eradicator: Nipping the evil in the buds would not be wrong if referred with marketing audit. Marketing audit not only helps in eliminating the current weaknesses but is also helpful in recognizing the weaknesses that the firm can face in future. Thus with the help of marketing audit proper plans can be set up for eradicating both the current and future weaknesses. Enhancement in Marketing Planning: marketing audit also plays a pivotal role in enhancing the marketing plan. It brings improvement in the marketing plan of a firm as required which results in making the firm more successful and thus it can work more efficiently and effectively. Similarly marketing audit is also very significant because: Marketing audit is really helpful in improving marketing efficiency and effectiveness. Moreover it brings proper awareness throughout the firm about its environment. It supports building of internal relationship in the firm. Similarly it is helpful in identifying ill-used marketing resources and thus preparing a proper plan for their favorable use. It is used for prognosis and diagnosis purpose, similarly for preventive and curative purposes. It also identifies several areas of accomplishment and the foreseeable challenges that are found in an organization which are a cause of affecting return on investment (ROI).  Ã‚   In short marketing audit provides a snapshot of the whole marketing process of an organization Internal Environmental Audit Following are some of the internal environmental factors which affect the organizations. Customers The customers of the organization are the micro environmental factor that affects the business environment. The customer is the king in this era and the organization has to create strategies  Ã‚   keeping in mind the customers. The cash and loss that are made by the organization are on the basis of customers.  Ã‚   Employees Employees are the main tools of a company. A capable and efficient staff of an organization gets edge over its rival. The staff of an organization will work efficiently if they are motivated so the employees must be motivated in order to create and maintain quality of the organizations products or services. Suppliers Suppliers also affect the organization environment. A bad quality of supply can degrade the quality of product that the company is providing. A good contact with supplier is important in order to receive raw materials at time and at right cost with best quality. Shareholders Shareholders are the important stakeholders of large companies. These are the significant parties as they can have an effect on the organization in many ways. For example: the shareholders can sue the company on wrongful acts. The organization must take shareholders in account because such parties can push the public limited company to a private limited company like PTCL.   Media The organization must take media into account while auditing the environmental factors of the organization. Wrong steps or statements taken and spoken by the organization can put itself into a situation. Bad publicity can be spread by the media. Sometime the media comes handy for the organization by promoting its products etc.   Competitors Competitors have to be taking into account as this micro environmental factor can help the organization to make fruitful decisions. The organization must keep keen eye on its competitors and should notice its practices. An important info can be received by the competitors that will help the organization. Publics: Publics are usually any groups that keeps stake in the organizations operational activities and objective accomplishment capabilities. Internal Publics, General Publics , Media Publics, Financial Publics, Government Publics etc. are the some types of publics. These must also be monitored while conducting environmental audit. Different Auditing techniques    Every business wants to know where it stands in the market along with the position of its competitors. For this purpose, following are some of the tools that help businesses for this purpose:   1) SWOT Analysis: SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The SWOT analysis helps in knowing your strengths and weakness and also helps an organization figure out what its major threats are along with the areas where opportunities for success can be exploited.    2) Ansoffs Matrix: Ansoffs Matrix is used by for knowing the growth in the market. This matrix allows marketers to find ways for growing the business by existing and/or new products, in existing and/or new markets. This matrix helps companies decide what course of action should be taken given current performance of the company. It consists of four groups i.e. market penetration, product development, market development and diversification.   3) The Boston Consulting Group or BCG Matrix: BCG Matrix has two controlling aspect namely relative market share meaning relative to the competition and market growth. This matrix performs similarly to the Ansoff Matrix in that it lets the organization know the growth that is taking place within the market of a particular product.    4) Core Competencies: Core competencies are techniques that deliver value to the customer. It gives potential access to a extensive variety of markets. It should make an important contribution to the supposed customer benefits of the end product.    5) Gap analysis: Gap analysis helps the organization in knowing where they are now and where they want to be in the recent future with the help of deciding business strategies and tactics. There is a simple structure to be followed in Gap analysis:   The first step is to decide on which factors will Gap be judged on. For example, by market share, profit, sales and some other factor. The second step is to ask two questions; where are we now? And where do we want to be?    6) PEST analysis: The PEST analysis is used in the process of environmental scanning. It gives an overview of the different macro environmental factors that the company has to take into consideration. It is a helpful strategic tool for perceptive market growth or decline, potential, business position and direction for operations.  The Factors are:   Political factors Economical factors Social factors Technological factors 7) Value Chain Analysis: The value chain analysis is a technique used in knowing about the development of competitive advantages and the different activities, which help in creating value. The primary activities involved are inbound logistic, service, marketing and sales, operations etc and the support activities are technological development and human resource management.    P2: Apply organizational and environmental auditing techniques in a given situation. CHIEF BURGER Mission Statement: Chief will be a leading Pakistani owned fast food company that is committed to providing innovative products that are consumer and lifestyle focused. We will achieve this by meeting our customer expectations Chief Burger offers a wide and varied menu to customers specializing in quality burger chicken products. They now offer products that have appeal to all ages and tastes including the sizzling steak, Chicken cheese burger, special chief pizza and chicken chow Mein to name a few. SWOT PEST ANALYSIS OF CHIEF BURGER SWOT Analysi A SWOT analysis is a strategic planning tool used to evaluate the strengths, weakness, opportunities and threats involved in a project or in a business venture or in any situation of an organization requiring a decision in pursuit of an objective. It involves the monitoring of internal and external market environment to the organization. Strengths: Chief burgers has got strong corporate image and brand name because they are the pioneer of fast food in Peshawar Chief Burgers has got strong market share as compare to its competitors. It has got low prices for both high and middle class people Chief Burgers special cheese burger, chicken steak burger, are one of its strengths because no other restaurant in Peshawar provides these kinds of burger with such quality and low prices One of the strengths of Chief Burgers is its location because its located in the center of university road. It has equal distance from Hayatabad and sadder. Location of Chief Burgers is also a center of attraction due to Jawad Towers, City Towers. People come to shop and diner or lunch at near by in chief Chief Burgers has a competitive edge over others in prices because it has lower prices than its competitors which are KFC and Pizza Hut Chief Burgers has loyal and trust worthy customers Chief Burgers offers maximum number of food variety Chief Burgers has minimum advertising budget but still has largest market share Weaknesses: Chief Burgers is not providing home delivery It is not providing any packages for kids and students Chief Burgers is not paying any attention to its promotional mix There is no special services like Pizza Hut i.e. it serves the customers a pizza within 19 minutes failing which customers are offered a free pizza There is no female employee to serve females thats the reason why most females are unwilling to eat at chief There is no car parking area which discourages people who have their own transport There is no departments integration Chief Burgers isnt providing any kind of entertainment facilities for kids and teenagers Opportunities: Chief Burgers has the opportunity to open new outlets nation wide because of the finance available and brand name Chief Burgers can introduce home delivery system Chief Burgers can use media for its advertisements like giving ads at TV Channels Participation in exhibition and fun fairs by stalls at different schools, colleges and universities can increase the sales Better use of customer information by the use of databases and home deliveries Threats: The expansion of low cost super markets. Pizza hut and KFC are providing free home deliveries, providing the best service which is creating a good and strong quality image in the eyes of their customers. Increase of local restaurants providing great variety of local food, due to which chief is losing its new customers. Different union strikes affects the business of Chief Burgers Threats of different pressure groups and food inspectors Chief Burger PESTLE Factors PESTLE analysis is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations. The headings of PEST are a framework for reviewing a situation, and can in addition to SWOT be applied by companies to review strategic directions, including marketing proposition. The use of PESTLE analysis can be seen effective for business and strategic planning, marketing planning, business and product development and research reports. PESTLE also ensures that companys performance is aligned positively with the powerful forces of change that are affecting business environment PESTLE is useful when a company decides to enter its business operations into new markets and new countries. The use of PESTLE, in this case, helps to break free of unconscious assumptions, and help to effectively adapt to the realities of the new environment Political factor: Chief Burger is a member of chamber of commerce of Pakistan It has a valid license with patent protection The employee pay is not less than 5000 according to the ordinance of 2006 Being a member of chamber of commerce Chief Burger cant set prices below its productivity because of anti dumping legislations It repels monopoly market and creates a perfect market for its competition If competition comes in the market Chief Burger can not cover proper advertisement techniques as they lack in marketing department. In contrast the competitors (KFC, Pizza Hut) can cover it easily Chief Burger can easily cope with certain fluctuating political changes much better than other because its the member of chamber of commerce Economical factors: Chief Burger has an economical benefit of cheap labor Because of high inflation rate of consumer price index according to (http:www.world66.com)which is 15.8% results in the expenses of raw material and other supplies Per capita income according to www.pakpostive.com has decreased by 50% in the last two years. Therefore Chief Burger as a business is getting loss straight away through market sales Social factors: Chief Burger can not sell products which are banned in Islam like ham burgers and alcoholic drinks Due to the culture and traditions of Khyber Pakhtunkhwa, most people dont like to hang out with families in restaurants which affects Chief Burgers sales Chief Burger inevitably built separate portion for families due to social trend Most people are used to eating conventional food like (Charsi Tikaa, Jalil Kabab) etc therefore the sales of chief burger is affected somewhat. Technological factors: Chief Burger uses two kinds of databases for record keeping and interpretations of data 1.MS SQL database system for main office 2.interpretation and simple calculation machine for daily record keeping and calculations Technologically Chief Burger has improved its revenue through internet reservations on website www.chief.com.pk in which information is given about the products portfolio Chief Burger uses the following cooking equipments effect of which is clear in the quality products it produces. 1-Hani Pani for pizza making 2-Electric Meat Grinder 3-Electric Cheese Smelter for pizza 4-Ice Machine Flakers 5-Electric Coffee Brewer 6-Electric Ovens 7-Electic Dish Washer Legal factors: It has a valid license with patent protection. They have valid license for fast food restaurant from local authorities. They have outstanding record in the book of food inspectors. Member of all frontier Hotel restaurant association. They have good coordination with local security organization, police etc for better security of citizens. They have valid work permit at the place Jawad plaza. They have proper contract with supplier, employees and other stakeholders. Environmental factors: The chief has very ethical way of business. They have neat and clean environment. Facilities of public hall as well as family hall according to the tradition of Khyber Pakhtunkhwa. They are on the sound place in terms of environment (University road university town). Very friendly environment as Khyber Pakhtunkhwa is known for hospitality. P3: Identify the main barriers to marketing planning BARRIER A barrier is an obstruction that prevents the coming-into-force of a exacting measure or causes holdup in its implementation. Barriers can be inflexible or flexible, the latter being able to be conquer given sufficient time or resources. Land use measures be likely to face more inflexible barriers than, say management or information measures. Types of barrier: Barriers can be moreover positive or negative. A positive barrier occurs when one of the objectives of the strategy limits the ability of a measure to accomplish other objectives. Environmental restraints are examples, and their burden could well improve the measure or its performance. By contrast, a negative barrier, such as insufficient legislation, may cause delays and surplus costs in the implementation of the measure. The negative barriers can be assembled into three categories: Legal and institutional: short of legal powers to put into practice a particular measure, and legal responsibilities which are crack between agencies, limiting the capability of the city authority to implement the exaggerated measure; Financial: budget restrictions warns the overall expenses on the strategy, financial restrictions on precise measures, and limitations on the elasticity with which revenues can be used to finance the full variety of measures; Political and cultural aspects: deficient of political or public acceptance of a measure, limits imposed by pressure groups, and cultural trait, such as attitudes to enforcement, which power the effectiveness of measures. Political barriers Governments from time to time place limitations on trade, preventing entry into the marketplace. Sometimes, governments make the trade in of certain goods unbeneficial by placing duties on the imports. Other times, governments do not let goods into the country at all. Duties are used by governments to defend developing industries that cannot yet compete with other industries abroad. Goods are banned for a variety of political causes. Occasionally the products are seen as harmful to the customers. Other political barriers are in retribution to barriers put by other countries. TECHNOLOGICAL BARRIERS Technology manipulates all aspects of a peoples life. Barriers in technology can be clear, like teachers who are deficient in funding and support, or people in countries with governments that inflict restriction by blocking complete asses to the Internet. Barriers can also be more revolutionary, like the commercialization of application and software which go beside the open-source collective strength that constrains technology to new heights. Financial barriers Standard of living often depends on the sum of money a person has to pay out and invest. Many ordinary activities that can get better ones standard of living, such as going to college, opening a business, buying a house, roving and buying a car, require a important amount of financial resources. When high expenses make a certain activity hard to afford, it is measured a financial barrier. Financial barriers can occur in many dissimilar contexts and have an effect on individuals, families and businesses. An individual can face a financial barrier any time, choose not to do something because of its cost. ECONOMIES OF SCALE The boost in  efficiency of production  as the numeral of goods  being produced raises.  Typically, a company that accomplishes economies of scale lowers the standard cost per unit through amplified production since fixed costs are shared over an increased number of merchandises.   Internal and External Economies of Scale Alfred Marshall made a difference between internal and external economies of scale. When a company decreases costs and increases production, internal economies of scale have been accomplished. External economies of scale arise outside of a firm, within an industry. Thus, when an industrys capacity of operations expands due to, for example, the formation of a better shipping network, resulting in a ensuing reduce in cost for a business working within that industry, external economies of scale are said to have been accomplished. With external ES, all firms within the industry will advantage. CUTURAL BARRIERS Cultures give people with customs of thinkingways of seeing, hearing and interpreting the world. Thus the similar words can mean dissimilar things to people from different cultures, even when they speak the same language. Stella Ting-Toomey describes 3 ways in which culture obstructs with effective cross-cultural understanding. Primary is what she named cognitive constraints. These are the edges of orientation or world analysis that gives a backdrop that all new information is evaluated to or inserted into. The 2nd one is behavior constraints. every culture has policies about appropriate manners which have an effect on spoken and nonverbal statement. Whether one seems the other individual in the eye-or not; whether one says what one means openly or talks around the matter; how close the people position to each other when they are talkingall of these and many more are regulations of politeness which vary from culture to culture. The third one is emotional constraints. Different cultures control the display of emotion in a different way. Some cultures get extremely arousing when they are discussing an issue.   They shout, they weep, they show their annoyance, fear, aggravation and other feelings explicitly. Other cultures attempt to remain their emotions concealed, exhibiting or sharing only the rational or truthful feature of the situation. SOCIAL BARRIERS Social barriers are simply layers that we have built around ourselves to protect us from the outside world, they are barriers we put up when meeting new people which protect us from being emotionally hurt when talking to others. Introverted people arent actually introverts at all, but rather extroverts who have many social barriers inside their head that stop them from saying certain things. COMMUNICATION BARRIERS An effective communication barrier is one of the troubles faced by many companies. Many social psychologists speak out that there is 50% to 70% loss of meaning while transforming the messages from a sender to a receiver. They approximate there are four basic places where communication could be understand wrongly. Little barriers of effective communication in an association are given below. Physical Barriers One of the main barriers of communication in a place of work is the physical barrier. Physical barriers in a company include large working areas that are physically alienated from others. Other interruptions that could cause a physical barrier in an association are the environment, background noise Language incapability to talk in a language that is known by both the sender and receiver is the utmost barrier to effective communication. When a person uses unsuitable words while conversing or writing, it could lead to confusion between the sender and a receiver. Emotions emotions might be a barrier to communication if you are absorbed in your emotions for several reasons. In such cases, you tend to have problem listening to others or accepting the message expressed to you. A small number of the emotional interferences include aggression, annoyance, resentfulness and terror. Lack of Subject Knowledge If an individual who sends a message shorts subject information then he may not be able to transmit his message obviously. The receiver could get the wrong idea of his message, and this could direct to a barrier to effective communication. Stress One of the key communication barriers faced by workers in most of the organization is stress. When an individual is under huge stress, he may find it hard to understand the message, foremost to communication deformation. At the point of stress, our psychological frame of mind depends on our viewpoints, experiences, objectives and principles. Thus, we fall short to understand the spirit of communication. P 4: Suggest how organizations may overcome barriers to marketing planning Planning is a logical sequence of events leading to the setting of marketing objectives and a formulation of plans for achieving them. The complexity of marketing planning means that when organizations embark on it, they should expect to encounter a number of organizational, attitudinal, process and cognitive problems. This essay is an attempt to outline some of those problems; however it is beyond this essay to clarify all possible barriers in implementing a marketing plan. CHIEF can overcome all these possible barriers to marketing planning by making objective, strategies, marketing plans and implementing those strategies. Manager need to instruct and demonstrate that how in cooperation they can achieve the strategies, shared the values of marketing, organizational structure should reflect customer groups and by undertaking effective process of marketing audit and techniques. M 1: Make an effective judgment  that how will the studied organization  audit the marketing environment The process of marketing audit is very broad and extensive in nature in a way that it includes almost all marketing related aspects. It basically includes marketing environment, marketing strategy, marketing organization, marketing systems, marketing mix, marketing productivity and profitability. CHIEF, a Pakistani owned fast food restaurant that is committed to providing high quality products to consumers and achieving this by customer expectations. The current position of CHEIF is good in Market also the CHEIF attract customers but have to do a lot. During our analysis and meeting with the manager (CHIEF), we come to know that CHIEF is not using any type of marketing audit techniques and they do not have any marketing specialized people and even they didnt studied their market right. They didnt undertake such common things like competitors strength, market share, opportunities, technological factors, threats economic factors etc. CHIEF is suffering a lot in the market because increasing of local restaurants providing great variety of local food, due to which chief is losing its new customers. CHIEF is not taking promotional aspect seriously for their products due to which they are loosing their customers because the lack of awareness. CHIEF main direct competitors are international fast food restaurants (Kfc, Pizza Hut) having a strong brand image and known for high quality products, providing pizzas in minimum time and locally direct competitors are Thames Burger, Masooms restaurant, Mr. Cod etc. The effects of direct customers are that these organizations are selling products that are similar in nature. There is a high level of competition in the market among those organizations in order to get more and more market share. The organization specializes in similar product line which forces the organization to produce more quality in the products and sell at low prices The indirect competitors of CHIEF are Shiraz Restaurants, Lasania, Usmania, Balana, Charsi Tikka Shop, Dawat, Namak Mandi Food Street etc The indirect competitors effect the competition. These businesses provide similar items that can satisfy the need of the customers  I-e appetite. So it extends the competition level even more as the organization starts struggle to grab more and more market share and increase its selling. CHIEF is heavily struggling in order to take market le