Porters five force analysis for lifestyle broadcast industry - Free Essay Example

Sample details Pages: 3 Words: 939 Downloads: 5 Date added: 2017/06/26 Category Marketing Essay Type Analytical essay Did you like this example? Porters five force analysis for lifestyle broadcast industry Porters model is based on the insight that a corporate strategy should meet the opportunities and threats in the organizations external environment. Especially, competitive strategy should base on and understanding of industry structures and the way they change. (paraphrase this) Degree of rivalry within the industry (Moderate) This point mainly describes about the intensity of competition between the existing companies in an industry. Felling of pressure or feeling of existence of opportunities for progress is the main reason that initiates any competition. There is a moderate degree of rivalry in the industry currently as there are few companies with high concentration. However the intensity of competition is increasing rapidly due to high growth rate in this segment. The competition in this segment is not very intense. The main factors for this being High exit barriers and High fixed costs(u can elaborate if u have stuff). The other factor is there no real difference between the products produced by each channels. As they all come under same genre the shows are bound to overlap. Don’t waste time! Our writers will create an original "Porters five force analysis for lifestyle broadcast industry" essay for you Create order Bargaining power of Buyers (High) The most determinant parameters in bargaining power are the number of potential and actual buyers. There is a limited customer (audience) base for this genre in the current scenario. As a result of this the customer is the king and all the channels are doing their best to gain customer satisfaction. In broader sense the only source of income for these channels are advertisers. Advertisers are the buyers for all the lifestyle channels in India. The audience base and reach of the channels determines the advertisements it will receive. This fact has increased buyers bargaining power in the industry. In other words, buyers bargaining power is likely to be high when they buy large volumes and there is a concentration of buyers and also when buyers are price sensitive. There is small number of buyers, who purchase large volumes.. this is mainly because there is niche audience for lifestyle channels not all advertisers can advertise on this channels. Prevalence of alternative options like sports, general entertainment genres increases the bargaining power with respect to prices of other services. There is no particular brand loyalty of the channels but there is loyalty for the shows telecasted in the channels, paving way for high bargaining powers of buyers. Power of Suppliers (Low) Supplier in this case can be divided into two groups. First being inputs required for the production of the shows, like the technicians, equipments, anchors and directors. The other important supplier will be production companies which are outsourced for the production of shows. Supplier bargaining power is likely to be high when the market is dominated by a few large suppliers rather than a fragmented source of supply (Porter, 1980). Considering the environmental media which consist of technicians, equipments and production houses, there is no monopoly in this area and there are numerous alternatives for them. In case there are very few suppliers of the essentials required for the show and absence of any substitutes for the same then the suppliers can exert pressure. Sometimes a input required for the show is extremely important and the alternatives prove to be very costly then in such cases the suppliers will be in better terms to dictate terms. However in this present scenari o most of the suppliers depend on the channels to use their service. If the channels decide to change the suppliers then it would badly affect the suppliers. Potential Entrants (High) If the competition in an industry is moderate then its easier for other companies to enter the market. In such a situation, new entrants could change major determinants of the market environment (e.g. market shares, prices, customer loyalty) at any time. There is always a latent pressure for reaction and adjustment for existing players in this industry. They care for taking up a part of market, therefore costs may breakdown or current costs may increase through this fact and as a result of this process, profitability may reduce. Industry entrance threat depends on barriers to their needs to entrance and also current competitors reactions. The entry barriers are getting weaker with the overall development and growth in the industry. Easier to reach economic of scales (pls give reason for this I forgot what I was writing, because u started touching me). No brand (channel) loyalty for advertisers. Capital requirements are falling due to growth in digital technology. Like magazin e market, different niches within same segment. Specific beat shows like food or travel, like foreign markets. As India has a growing market the potential threat from other foreign/ national media barons entering the same niche market is higher. There are even chances of well established existing players entering the market. As there are very limited suppliers of lifestyle content providers in terms of exclusively dedicated lifestyle channels. So this would be the major attraction for the new players to enter this particular segment. Threat of substitution (Low) A threat from substitutes exists if there are alternative products with lower prices of better performance parameters for the same purpose. They could potentially attract a significant proportion of market volume and hence reduce the potential sales volume for existing players. As this is a niche market, threat on substitution will be low. As the shows generally are produced in house or exported from international markets the exclusivity can me maintained till its first telecasted. Although there is a high possibility of rivals substituting the product, however the quality, production value and a set anchor cannot be substituted easily.

Persuasive Essay About Homeless - 1005 Words

Have you ever lost something? How about losing everything? Imagine you have everything you truly need, you have good food, water, clothes and happiness. Your joy is beyonf, lifes exactly where you would like it. Your truly happy. Suddenly, everything comes crashing down. Your income of money has depleted. Its gone. You lost your job. You arent able to sustain your family. Your source of water, food and clothes is at the last drop of usage. Your happiness is still there, flickering but dim. Then, you have to do the one thing you promised yourself you would never do. All of yoyr hardwork, all of your savings put into buying your beautiful house. Then you have to give it up like that. Its gone. You now have nowhere to go. Pehaps, with your†¦show more content†¦Homeless people did not. That choice was made for them. If you give money to someone who is need of it they will use it to buy food, water, clothes and perhaps they may be a little bit happier. But, if you give money to s omeone who is addicted to drugs, they will just buy the drugs and be happy for perhaps one hour, and then they will be back to moping around, panhandling, stealing peoples food, urinating on sidewalks and simply harassing people. Another problem is the fact that true homeless people arent on the streets harassing people and panhandling. They realize that the crackheads are the ones pandhandling and they dont want to make themselves be considered equal to the drug users. They dont want to involve themselves with people like that especially if the true homeless people have kids. Remember, homeless people had homes once too, and they think the exact same way you do, they just have a situation that required them to lose all of there possesions and happines. Where do homeless people go? A lot of them hide, hide from the aggresssive drug users. How can we be aware of the actual homeless people if they hide. We cant really become aware because we cant see the actual homeless people. Not only that, advertisements have gone out bringing awareness to people that real homeless people arent panhandling, only drug users are. Homeless kids still have to go to school, so what do the parents do, they hopefully, try and get jobs and earn money and saveShow MoreRelatedDumpster Diving Lars Eighner Analysis1280 Words   |  6 Pagespublished in 1993. It is a memoir of his experience being homeless. Eighner uses the appeal of ethos the most prominently in his book to prove he is credible, followed by an appeal to logos by applying logic and pathos using stories. According to the essay, â€Å"The Appeals: Ethos, Pathos, and Logos†, the audience is persuaded on, â€Å"Our perception of a speaker or writer’s character influences.† Also known as ethos. Eighner’s most noticeable persuasive appeal is ethos. 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Theme of Status in Daisy Miller Free Essays

In the short story, â€Å"Daisy Miller†, by Edith Wharton, a common obsession is found with the status and respectability of the characters presented in the story. Edith develops this obsession as a theme that is supported by European and American ideals, character’s viewpoints, and character’s actions in the story â€Å"Daisy Miller†. The theme of status and respectability is largely developed by the ideals of the society found within Daisy Miller. We will write a custom essay sample on Theme of Status in Daisy Miller or any similar topic only for you Order Now The story originates in Switzerland and then later goes on to take place in Rome. In each of these cities, the story implies that status is highly regarded and that the society looks down upon certain unrespectable behaviors. The European societies of Daisy Miller watch and titter over the apparent reckless behavior of this young girl, as this behavior is not acceptable to the upper class. Daisy Miller, as viewed by the European society, a reckless, flirtatious, and imprudent girl, who does not heed societal standards. Her most dishonorable actions are that she tends to spend time with various men in the community. The upper classes find that Daisy’s promenading with various men in public is of upmost disgrace. Throughout the story their views on this sort of behavior are often voiced. In a conversation between Winterbourne, a man who becomes slightly involved with Daisy, and Mrs. Walker, an overseer of Daisy, the criticism of Daisy Miller’s actions is voiced. â€Å" That girl must not do this sort of thing. She must not walk here with you two men. Fifty people have noticed her. † Winterbourne raised his eyebrows. I think it’s a pity to make too much fuss about it. † â€Å"I think it’s a pity to let the girl ruin herself! † The story Daisy Miller tends to revolve around this idea that Daisy is â€Å"ruining herself† due to her irresponsible actions. The society of Europe is very absorbed with Daisy’s respectability; an example of how to the respectability of an individual greatly affects their status in society. Because Daisy and her family are of low class, Daisy’s irresponsible actions easily bring them to an even lower status. The main character Mr. Winterbourne supports the theme of respect and status by acting as a narrator for the follies of Daisy Miller as well as a connection between her and the upper-class ideals of status and respectability. When he is not with Daisy, Mr. Winterbourne is often listening to what is being said about her. â€Å"They ceased to invite her, they intimated that they desired to express to observant Europeans the great truth that, though Miss Daisy Miller was a young American lady, her behavior was not representative. Mr. Winterbourne is highly aware of Daisy’s dishonorable reputation that she gains in the European, especially Roman society, and continuously notes how she falls on the societal scale. Mr. Winterbourne’s obsession with how Daisy Miller is perceived in their society is an important part of what carries the theme of respect and status throughout the short story. Mr. Winterbourne not only perceives Daisy Miller’s affect on society but also d ebates with himself the reasons behind her dishonorable actions. He asked himself whether Daisy’s defiance came from the consciousness of innocence, or from her being, essentially, a young person of reckless class. † In instances such as this, Mr. Winterbourne continuously seeks to rationalize why Daisy dishonors herself through such reckless actions. The theme of status and respectability is also supported by the actions of Daisy Miller herself. Daisy Miller begins by chasing after status in the European society. She often talks of the â€Å"society† in her European community as a class which she strives to be apart. Daisy Miller realizes that she is found to be disrespectable however, tries to believe that this is not the truth. When Winterbourne implies how Daisy Miller perceived in Rome, she acts as though she does not believe him. â€Å" â€Å"Of course I care to know! † Daisy exclaimed seriously. â€Å"But I don’t believe it. They are only pretending to be shocked. † She illustrates the importance of respect and status in both European and American societies. She is very concerned with the respect and status that she has in her society, however is naive of how she fails to gain either of those things. Daisy’s innocence is what saves her from the realization that she is in fact, bringing herself down to a lower space in the social ladder. â€Å"Miss Daisy Miller looked extremely innocent. Some people had told him that, after all, the American girls were exceedingly innocent.. † Daisy Miller is also important to the theme of respect and status in that she provides an outlet for the societal views of what is respectful and what is not. Obviously, â€Å"going around† with men is not a respectable course of action for Daisy Miller, and for this she is ostracized from her society. In the short story, â€Å"Daisy Miller† a societal criticism of respect and status is provided as a major theme. Daisy Miller’s actions are the central to the stories plot, and the criticism that she receives by the â€Å"society† is a constant aspect of the stories plot. Various characters express this criticism, however, the most important of these characters are Mr. Winterbourne, and Daisy herself. Mr. Winterbourne and Daisy each express opposite views towards the societies criticism; however, their separate views, as well as those demonstrated by the society of Europe dramatically support the theme of respect and status in the short story. How to cite Theme of Status in Daisy Miller, Papers

Battle Royal Symbolism Essay Example For Students

Battle Royal Symbolism Essay Ralph Ellisons short story, Battle Royal, is symbolic in many different ways. In one way it is symbolic of the African Americans struggle for equality throughout our nations history. The various hardships that the narrator must endure, in his quest to deliver his speech, are representative of the many hardships that the blacks went through in their fight for equality. The narrator in Ellisons short story suffers much. He is considered to be one of the brighter youths in his black community. The young man is given the opportunity to give a speech to some of the more prestigious white individuals. The harsh treatment that he is dealt in order to perform his task is quite symbolic. It represents the many hardships that the African American people endured while they fought to be treated equally in the United States. He expects to give his speech in a positive and normal environment. What faces him is something that he never would have imagined. The harsh conditions that the boys competing in the battle royal must face are phenomenal. At first the boys are ushered into a room where a nude woman is dancing. The white men yell at the boys for looking and not looking at the woman. It is as if they are showing them all of the good things being white can bring, and then saying that they arent good enough for it since they were black. Next the boys must compete in the battle royal. Blindly the boys savagely beat one another. This is symbolic of the African Americans fight for equality. It represents the struggle they endured, to be accepted as equals with our societys white population, upon the abolition of slavery. Blindly, our nations black population fought, not always knowing what for, just as the boys in this story fought.The segregation of schools, restaurants, and other public facilities were issues that were fiercely fought over. These battles are directly represented by the barbarous fighting by 10 boys in a ring, being witnessed by whites in high social standing. Totally engrossed by the fighting these men yelled cruel things and became frenzied. This is representative of the how our nations white population treated African Americans for many years. Often they took a stance of authority, feeling superior to the black minorities. This belief is portrayed by the mens angered actions toward the boys. The electrified rug is another important piece in this story. The boys are given the opportunity to take bills and coins off of a rug, after the battle royal has been completed. As they grab for the money they receive jolts of electricity from the rug. The boys find it extremely hard not to reach for the money even though they will go through much pain in doing so. These activities again represent the African Americans struggle for equality. Even though segregation became an eventual realization the blacks had to suffer much. Blacks attending schools with whites still had to endure racial prejudices and misjudgments by much of the population. The boys in Battle Royal were given the opportunity to get money, but they had to endure the physical pain of being electrocuted in the process. The white men again are amused by these activities just as men throughout the years were amused by the activities of African Americans. The blacks were given things but with a price attached to it just as the boys were. The dream that the narrator has at the end of the story is very important as well. He describes his grandfather as having him open envelope after envelope, finally reaching one that held a document. On it was written To Whom It May Concern, Keep this Nigger-Boy Running. This represents many of the hardships that the African American people had to deal with over the years. Even though the narrator was given a degree of respect by giving his speech it was not nearly enough. The whites gave him his briefcase and congratulated him and that was it. The dream shows that they were just casting the narrator off, not really giving him anything valid at all. They said Nice job, but this really isnt much at all. The white men still felt and air of superiority, sending the narrator off to busy himself with tasks that they felt were relevant. He felt good about all of this at the time, but he will just be living the life that the whites envision he should have. This represents what happened in out nations history as well. The whites tried to appease our nations black population by giving them certain rights but never really letting them be truly equal.Ralph Ellisons short story, Battle Royal is very significant. It is representative of the many struggles and hardships that our nations African American population endured throughout history.